The business world knows there is power in data; however, harnessing that power requires a new technology infrastructure. Most companies are not prepared to build these systems by themselves, as too many choices and options make the process confusing. So data management companies like Datameer Inc. are building big data platforms to do the job.

“They [companies] are overwhelmed with the market offers now. There are dozens and dozens of different tools to try. They don’t really know how to stitch this all together,” said Christian Rodatus (pictured), chief executive officer of Datameer Inc.

Rodatus spoke with John Furrier (@furrier) and Jim Kobielus (@jameskobielus), co-hosts of theCUBE, SiliconANGLE’s mobile livestreaming studio, during the BigData NYC conference in New York City. They discussed data technology, customer needs and the process of building a data infrastructure. (* Disclosure below.)

Data management helps bring systems together

While companies have successfully deployed big data applications, there’s still a lot of confusion in the market. Providers are still trying to figure out how to give companies value from their data. Datameer believes the solution lies within the stack, Rodatus explained.

Datameer’s solution is an end-to-end data management platform that controls data from inserting data into a data lake, to processing, to building the data pipelines through a business. While Datameer supports data engineers, this platform could also make building data systems easier for the whole business user community, according to Rodatus.

Many data projects have trouble reaching their full potential, because not only must a company build a data lake, it has to get value from the data. That means finding the right applications and setting up a platform to work with the data.

“It’s more like how do they build the infrastructure — and now it’s about the next step, data lake 2.0,” Rodatus said.

Given the reach and difficulty of data systems, user experience is key, he added, saying that performance and service agreements must be part of the package. Companies are betting on data lake projects, be they in the cloud or on-premises. Because of this, it’s vital for data service providers to help their customers, according to Rodatus.

“They’re not in the business of operating all the hardware and things like this. … So they’re starting to move data assets into the cloud. This is clearly happening at a rapid pace,” Rodatus stated.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of BigData NYC 2017. (* Disclosure: Datameer Inc. sponsored this segment of theCUBE. Neither Datameer nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE