Ride-hailing rivals Uber and Lyft roll out new driver-centered updates
Both ride-hailing giants, Uber Technologies Inc. and Lyft Inc., have made numerous changes to their apps to make life easier for their drivers.
Uber continues to dominate the market, currently operating in 732 cities in 84 countries, but Lyft, which currently only operates in the U.S., is slowly bridging the gap. At the start of 2014, Uber owned 91 percent of the U.S. ride-hailing market, but as of last month, this figure has slipped to 74.3 percent, according to data from Second Measure. Lyft’s U.S. market share currently sits at 23.4 percent.
It emerged at the start of the year that Lyft has its own global expansion ambitions after it ended its alliance with Didi Chuxing Technology Co., GrabTaxi Holdings Pte. Ltd. and India’s Ola (ANI Technologies Pvt. Ltd.)
Lyft has also expanded its autonomous car ambitions with a partnership with self-driving vehicle software maker nuTonomy, as well as deals with General Motors Co. and Alphabet Inc.’s Waymo. Lyft also launched a new self-driving car division in July and signed a partnership agreement with Ford Motor Co. with the aim of putting self-driving vehicles on American roads by 2021.
Uber continues to try to fix its reputation following a high-profile sexual harassment probe and the subsequent resignation of its Chief Executive Travis Kalanick. Uber has since hired a new CEO, but still faces various setbacks, including its ongoing legal battle with Waymo, which wants Uber to pay $1.86 billion for alleged trade theft, an FBI investigation into the company’s “Hell” software used to track Lyft drivers and the loss of its operating license in London.
Despite Uber and Lyft’s differences, its apps are becoming very similar. Uber introduced tipping for drivers in June, a feature that Lyft has had since launch, while Lyft introduced 24/7 phone support Monday, following its rivals introduction of the feature in July.
Here’s a look at Lyft’s and Uber’s new app updates:
Lyft
Lyft is rolling out 24/7 phone support for all its drivers with additional Spanish phone support available in California, Orlando and Central America. Calls from drivers will be answered by a combination of Lyft employees and contractors.
For immediate assistance, drivers can tap the “Call me” button in the Help Center contact form. Alternatively, to get help with a specific ride, drivers can tap the Earnings tab > select the specific ride > for quick FAQs, tap “Get help.” If you still require assistance, tap the “Call me” button and receive a callback in two minutes or less.
Other new features for the Lyft app include a “destination” feature that will allow drivers to limit ride pickups on their route to home or work, similar to Uber’s Driver Destinations. Drivers will also be able to schedule “high-earning” trips through the app ahead of time, as well as access a new feature called “ride guides” that according to the company uses “historical data from Lyft requests to give individual drivers hints on where they should go to get their next ride.”
Uber
Uber is rolling out various new features for uberPOOL, including the ability for drivers to provide feedback about a rider. If a driver rates a rider four or fewer stars, they will have access to feedback tags, including “wait time,” “patience,” “number of riders,” “attitude,” “wanted new route,” or “other.” For riders that get the same tag twice in a 30-day period, they will be alerted the next time they open the app.
Uber is also rolling out reminders that will be sent to riders two minutes before the arrival of their uberPOOL to prevent drivers having to wait, as well as educational tips for new drivers to uberPOOL. Uber is also rolling out the ability for the app to suggest a different pickup or dropoff location if the current destination will require the driver to go around the block.
For both uberPOOL and uberX drivers, the company is rolling out “straighter routes” that will provide drivers with more direct routes to a destination with fewer turns. It is also rolling out “safer stops” that will allow the app to detect pickups at restricted areas and adjust the pickup accordingly.
Image: Uber
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