UPDATED 15:26 EDT / NOVEMBER 15 2017

EMERGING TECH

MekaMon lets you live out your robot battle fantasies in augmented reality

Augmented reality may still be just a toy for most, but that toy just became a lot more interesting with the launch today of MekaMon, a small spiderlike robot that you can control and fight in AR.

Designed by U.K.-based robotics company Reach Robotics, MekaMon is a modular robot that can be customized with different appendages and attachments, and users can control the robot and have it fight other MekaMons using an AR phone app, which plays a bit like a strategy game.

“We’ve created an entirely new video gaming platform,” Reach Robotics Chief Executive Silas Adekunle said in a statement. “MekaMon straddles both the real and virtual worlds while taking the gaming experience beyond a player’s screen and turning their sitting room into a limitless robotic battle zone. Players can whip out their smartphone to battle their multifunctional, connected battlebots in the physical and virtual worlds at the same time.”

Reach Robotics is not the first company to think of using AR to combine video games with physical toys. Weta Workshop, the practical effects studio made famous by its work on the “Lord of the Rings” films, uses AR for its own robot fighting game, “Giant Killer Robots.”

Unlike MekaMon, however, “Giant Killer Robots” does not use actual robots in the game. Instead, Weta’s game uses stationary robot figures that are more like giant board game pieces.

MekaMon is certainly cool but it’s not exactly cheap. The robot retails for just under $300 in the U.S., which is even pricier when you consider the fact that you need to buy at least two to be able to pit them against one another. MekaMon has several game modes that do not require a second robot to play, including an AR games mode, which sends waves of AI enemies at the player, and an arcade mode, which includes a number of different minigames.

Augmented reality is still a young technology, especially for consumers, and the high cost associated with devices such as MekaMon might be a turnoff for many. However, as the smash hit of “Pokemon Go” demonstrated last year, the demand for fun AR experiences is certainly there, and there is plenty of profit to be made for companies that can get the formula right.

Here’s a video of MekaMon in action:

Photo: Reach Robotics

A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.