Rubrik Inc., a provider of data protection technology that received a $1.3 billion valuation last year, today announced that it has signed an agreement to acquire fellow backup startup Datos IO Inc. for an undisclosed sum.

Although the terms of the deal were not disclosed, it’s reasonable to assume that the price tag was fairly significant. The San Jose, California-based startup had raised more than $15 million in funding and was estimated to be valued at $45 million after its most recent financing round. Plus, there’s the fact that multiple Fortune 500 companies use its platform.

The offering, which Datos IO has been selling under the name RecoverX, incorporates some 22 patented technologies to streamline data protection operations. The startup said the software can restore workloads in a matter of minutes following an outage and reduce backup-related storage requirements by up to 90 percent.

What caught the interest of Palo Alto, California-based Rubrik, however, is that Datos IO’s software places a strong emphasis on modern data management systems. RecoverX supports popular NoSQL databases, including Amazon Web Services Inc.’s hosted DynamoDB and open-source systems such as MongoDB, as well as leading Hadoop big-data management distributions.

These platforms are increasingly used to power the kind of applications that Rubrik targets with its flagship data protection product. Many cloud services, for example, generate unstructured information that needs to be stored in a NoSQL environment. Rubrik also provides a version of its offering geared toward so-called edge computing workloads running outside a traditional data center, which often also have a NoSQL component.

Bringing Datos IO’s technology into the fold should enable the company to target enterprises with such workloads. Adding tighter integration with modern data management systems will also reinforce the core value proposition of Rubrik’s platform, which is touted as an all-in-one platform for handling an organization’s backup operations and related tasks.

Datos IO will turned into a new business unit that is set to report directly to Rubrik Chief Executive Officer Bipul Sinha. Tarun Thakur, the startup’s co-founder and CEO, will continue to lead the team.

Rubrik Chief Technologist Chris Wahl provided some insight on Rubrik’s strategy to SiliconANGLE Media’s mobile video studio theCUBE in late November at the AWS re:Invent conference in Las Vegas. “We’re putting a lot of data for customers into public cloud and even private object store resources, and there’s the ability … [to] put that shim layer into the edge to do the function as the data’s going in there,” he said. “There’s a lot of interesting opportunities that I’m looking forward to in the next year.”

Thakur also visited theCUBE’s studio in Palo Alto earlier in November. “People used to laugh, ‘why are you going in this market of cloud data applications and isn’t eight out of 10 dollars being spent on Oracle?'” he said. “We’re like, guys, that’s today. The puck is going toward the cloud and cloud applications. There’s so much opportunity ahead of us. And we couldn’t have picked a beautiful market than what we did.”

Here’s the full interview:

Image: Rubrik