Live Nation Entertainment Inc. bills itself as the world’s leading live entertainment company, with 86 million fans using its services in more than 40 countries. The company, which was formed with the merger of Live Nation and Ticketmaster Entertainment Inc. in 2010, selected Amazon Web Services Inc. as its cloud provider last year, moving the entire information technology global operation to a new infrastructure.

Live Nation’s information technology management also recognized that the move could present risks inherent in the transition to a different operational platform. This is one reason why Druva Inc. is also part of the company’s data management picture. The company provides support with backup for enterprise systems using Druva’s Phoenix cloud data availability and governance platform.

“Once you go into the cloud, everything is easier, so accidents are easier, deleting your data is easier,” said Jake Burns (pictured, right), vice president of cloud services at Live Nation Entertainment. “This is a great role for a company like Druva to come in and offer a product like Phoenix.”

Burns spoke with John Furrier (@furrier), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the BigData SV event in San Jose, California. He was joined by Jaspreet Singh (pictured, left), founder and chief executive officer of Druva, and they discussed the role of Duva’s data protection technology in the enterprise and how Live Nation’s move to the cloud has fostered organizational innovation. (* Disclosure below.)

Multicloud consistency on a single platform

While Live Nation has committed fully to AWS, Burns can also see the merits of a multicloud infrastructure. Druva’s products offer him the opportunity to back up data and place that with a second cloud provider.

In November, Druva introduced Apollo for AWS, which enables data management for cloud workloads on a single policy control plane. “Druva has the best coverage across multiple heterogeneous clouds,” Singh said. “Getting a breadth of coverage and consistency of policies on a single platform is what will make enterprises adopt what’s best out there without worrying about how to build abstraction for data management.”

Live Nation now has more than 120 applications, managing everything from smaller ticketing services to corporate websites, running in the cloud, according to Burns. The result has been a more innovative approach to enterprise computing.

“We’re not afraid of making mistakes,” Burns explained. “If we provision the infrastructure and we don’t get it right the first time, we just change it. That’s something that we would never be able to do previously in the data center.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the BigData SV event. (* Disclosure: Druva Inc. sponsored this segment of theCUBE. Neither Druva nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE