Remesh Inc., a New York City software company that uses artificial intelligence to improve corporate research, has raised $10 million in new funding.

The Series A round was led by General Catalyst and included LionBird Ventures, North Coast Angel Fund and Techstars Ventures. Founded in 2013, Remesh offers a platform that it claims is “the next frontier of insight gathering” in that it offers faster, simpler and more affordable research software delivers more valuable results to customers in significantly less time.

The cloud-based software offers interactive, on-demand services without the confines of traditional market research experience, with insights being delivered five times faster than traditional methods, according to the company. The software is claimed to be three times cheaper than the industry standard by using AI and machine learning to help segment, analyze and structure open-ended responses as well as offering a conversational interface.

Remesh said its software is used by consultancies, market research firms and Fortune 1000 companies to glean insights from large groups of people for a wide range of use cases, including product and ad campaign feedback and employee engagement.

“In a world where truth has become an opinion, the ability to authentically understand people has never been more important,” Andrew Konya, Remesh’s co-founder and chief executive, said in a statement. “That is why we believe solving Representative Intelligence — intelligence capable of engaging, understanding and authentically representing scalable groups of people — is one of the most important problems of the next decade.

Including the new round, Remesh has raised $13.8 million to date. As part of the deal, General Catalyst’s Adam Valkin will join Remesh’s board.

Image: Remesh