From autonomous aquatic robots to drones identifying terrorist threats in real time, data collection is at the core of businesses today. For one robotics company, this realization of data’s power over the gadget itself was an industry game changer.

“… What they did, they were selling the [aquatic] robots, and what they realized over time is that the value of their business wasn’t the robots. It was the data,” explained Paul Appleby, chief executive officer of Kinetica DB Inc., who recalled the success story about Liquid Robotics Inc. It’s a use case to be applied across the robotics industry, seeing opportunity in shipping, oil and gas, research, and fisheries.

That’s where Kinetica’s data management tool comes into action. Appleby travels around the world meeting the biggest bankers and automobile manufacturers, among other trade and public sector leaders, guiding technology-based narratives and using the power of big data for transformational initiatives.

Appleby spoke with Peter Burris (@plburris) and Lisa Martin (@LuccaZara), hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the BigData SV event in San Jose, California. They discussed how Kinetic is driving valuable business insights with modern data analytics as the big data market evolves beyond the basics of connected gadgetry.

Multiple consumers

The overall market for big data analytics will grow at an 11-percent compound annual growth rate to reach $103 billion by 2027, according to Wikibon analysts (Wikibon is owned by the same parent company as SiliconANGLE). Despite big data’s early failures in enterprise settings, new services for actionable analytics are sweeping the industry.

“One issue is the interoperability of the platform and the ability for you to not only consume data in real time from multiple sources, but to push that out to a variety of platforms in real time. That’s one thing,” Appleby said. “The other thing is to understand that in this world that we’re talking about today, there are multiple personas that want to consume that data, and many of them are not data scientists. They’re not [information technology] people; they’re business people.”

Kinetica’s technology was developed to meet the intelligence needs of the U.S. Army. Its tools are providing access in real time, across broadly supported application programming interfaces, which is supporting the work Kinetica does with the City of London to optimize urban transportation. Another client it has is GlaxoSmithKline PLC, where they are shortening the cycle times to bring drugs to market.

“We actually don’t know the use cases that we’re going to leverage for our data moving forward, but we understand how valuable an asset it is,” Appleby concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the BigData SV event. (* Disclosure: Kinetica DB Inc. sponsored this segment of theCUBE. Neither Kinetica DB nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE