Consumers are demanding the ability to buy anything, anytime and from anywhere. This puts the pressure on merchants to up their game in order to compete against e-commerce giants, such as Amazon.com Inc., that offer one-click purchase and two-day delivery. Envisioning a perfect online sales platform is the first step, and attendees at Imagine 2018 have been learning how Magento Inc.’s e-commerce platform can help make that vision a practical reality.

“Ultimately, we’re focused on empowering merchants and developers and really allowing them to not worry about the technology component of things. Whatever you can dream, you can do on Magento,” said Amanda F. Batista (pictured), Magento’s head of global content marketing.

Batista spoke with Lisa Martin (@LuccaZara), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, in Las Vegas for a review of the event’s highlights, including stand-out guest speakers and Magento use-case scenarios. (* Disclosure below.)

Connection, integration and visibility are key

Citing use case examples from micro-entrepreneurs such as Melissa Ben-Ishay of Baked by Melissa Cupcakes to mega-corporations like the Coca-Cola Co., Martin and Batista discussed the importance of providing customers with a personalized, responsive experience that encompasses both online and physical shopping scenarios.

It’s imperative for marketers to be quick and agile, a non-negotiable standard, according to Batista. “As a consumer, if I don’t feel that you understand me, if I don’t feel that you’re paying attention to the things that I’m buying or not buying, I’m going somewhere else,” she said.

If left less than delighted, a customer won’t hesitate to go elsewhere, Batista added. “I’m going to go to a place that makes me feel as though I’m going to be fulfilled. … I think an easy way to do it, is simply put, have your systems connected, ensure that things are integrated, ensure that your inventory visibility is on point,” she concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Imagine 2018 event. (* Disclosure: TheCUBE is a paid media partner for the Imagine 2018. Neither Magento Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE