What business wouldn’t emulate the richest company in the world? Google’s technology is years ahead of the industry; by adopting it, a car maker could become the Google of automotive, right? Not precisely, but they could skim some of Google’s sexy sauce, new varieties of which attendees tasted today at the Google Cloud Next event in San Francisco.

When Google Cloud Platform came forth from the company’s in-house refinery, the sentiment was, Hey world, you want to be like Google, don’t you? The market’s response has tempered the message since then.

“No, people don’t want to be like Google. People can’t be like Google,” said John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. “What they now understand is that people want what Google has, and that’s ease-of-use, [developer operations], a fully common set of libraries, common set of interfaces — ease of rolling out at-scale applications.”

During today’s event, Google LLC announced new services and partnerships that serve its stratospheric tech in sizes and shapes mere mortals can use.

Furrier spoke with co-host Dave Vellante (@dvellante) during the Google Cloud Next event to discuss Google cloud’s maturing value proposition and its latest product announcements.

The search engine that could in enterprise cloud

This year’s event is a “coming out party” for Google Cloud, according to Furrier. “Google’s cloud is morphing into a large-scale technology-driven cloud,” he said. “The number one advantage they have is their technology, their open source, and now a partnership with Cisco. They are checking all boxes for the table stakes to get into poll position for the cloud game,” he added, noting that Amazon Web Services Inc. still dominates, while Microsoft Corp. with its Azure Cloud is making progress.

Tapping Cisco Systems Inc. to resell Google Cloud should help give GCP a foot in the door at enterprises, according to Vellante. Google Cloud Services Platform and Google Kubernetes Engine, or GKE, on-premises were two other major announcements today. The latter is an important recognition of hybrid cloud, Vellante added. Despite flack from analysts that contend Google is not suited to enterprises, the company is stubbornly set on cutting deals with them. Their thought leadership and handouts to open source make them a unique contender in enterprise.

“It makes me wonder, does this $100-plus-billion company with $100 billion in the bank — do they really care about how much money they make in the enterprise, or are they trying to sort of change the way in which people do development, do programming?” Vellante asked. “And that’s maybe a form of leadership that we really haven’t often seen in the industry.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Next event.

Photo: SiliconANGLE