Bleeding-edge technologies, such as serverless computing and functions-as-a-service, might feel too experimental for many businesses. But if they look squarely at what these progressive tech solutions can accomplish, businesses might very well begin to address some of the tech-derived issues, such as server glut currently overwhelming company resources.

Many businesses right now face a snafu that all but begs for serverless functions, according to Oren Teich (pictured), director of product management at Google Cloud. “And that is, you are already doing a lot of [developer operations] orchestration work quite often, and you’re running that on a server somewhere and it’s just a mess,” he said.

It’s not unheard of for businesses these days to run servers underneath desks to manage their stuff in the cloud. Serverless functions provide everything needed to make and run applications without provisioning servers, Teich explained. “Giving these [operations] teams an instant place to run it without ever having to worry about it again — it’s a no brainier for them,” he stated.

Teich spoke with John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during last week’s Google Cloud Next event in San Francisco. They discussed Google LLC’s serverless announcements and how companies can incorporate serverless computing a bite at a time. (* Disclosure below.)

Foregoing brand lock-in to land customers

“There’s lots of companies today that are building serverless products. We’re building them; Red Hat’s building them; everyone’s building serverless products,” Teich said. “And what we want to make sure is that customers have the ability to seamlessly move between them, that they can take advantage of serverless without feeling trapped.”

To that end, Google announced several new serverless products at Google Next. They include App Engine and Cloud Functions updated with new languages and capabilities, as well as an add-on for Google Kubernetes Engine. Additionally, there’s the new Knative open-source serverless workload platform with IBM Corp., SAP SE and others.

“I would say, start out with App Engine and Cloud Functions,” Teich said. “Those are our [General Availability] shipping products. They’re scalable. They serve 350 billion requests every single day. This is the reality of where you get started.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Next event. (* Disclosure: Google Cloud sponsored this segment of theCUBE. Neither Google nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE