The proliferation of data, as well as its growing significance to business and migration to the cloud, has created an increased need for transformations in cybersecurity. Despite a competitive market, Veeam Software Inc. has emerged as a standout in virtual data backup and recovery and continues to grow steadily across businesses of all sizes.

“We’ve continued to execute on a multi-segmented approach from the large enterprise, the medium-mid market, and the small-to-medium-sized businesses,” said Peter McKay (pictured), co-chief executive officer and president of Veeam. “All segments are growing at double digits.”

McKay spoke with John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the VMworld conference in Las Vegas, Nevada. They discussed Veeam’s growth, as well as the organization’s announcements of new offerings aimed at greater expansion. (* Disclosure below.)

Beyond backup and recovery

Veeam’s user base has increased by 133 new customers per day over the past two years, bringing the current total to 320,000. McKay attributes the company’s growth — and strong customer loyalty with a Net Promoter Score of 73 — to a strategy that has remained laser focused on addressing the needs of VMware customers.

“We didn’t focus on a particular market; we focused on whoever bought vSphere [VMware Inc.’s cloud computing virtualization platform]. We became the number one virtual backup vendor, number one VMware backup, and now we’ve added [Microsoft] Hyper-V and are in Acropolis with Nutanix,” he said.

Now, the company is shifting from a reactive, policy-based strategy to one more focused on proactive, behavior-based solutions in an effort to address the intelligent data management market.

“Backup and recovery is just one piece of it. There’s email backup, [software as a service] applications, endpoint backup, and backup in the cloud. When you add up all that addressable market, it’s about a $39 billion opportunity,” McKay said.

In order to capitalize on that market potential, Veeam plans to grow through organic developments in artificial intelligence, acquisitions like that of N2W Software Inc. (an AWS backup and disaster recovery solution) earlier this year, and strategic partnerships. And the company just announced an integration with Cisco Systems Inc. that will allow Veeam High Availability on Cisco HyperFlex.

As Veeam continues to expand, the company will maintain adherence to its hardware-neutral market position and commitment to customer needs, McKay noted. “We’ve been hardware- and cloud-agnostic. These companies already have hardware. We work with what they have and what they’re going to have,” he concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference.

(* Disclosure: Veeam Software Inc. sponsored this segment, with additional broadcast sponsorship from VMware Inc. Veeam, VMware, and other sponsors do not have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE