Another VMworld has come and gone, with almost 100 exclusive interviews on theCUBE for viewers and readers to nosh through. Each year, VMware serves as a powwow for SiliconANGLE to take stock of itself and float new ideas about where its media organization will go next. This year, theCUBE introduced some especially groundbreaking new content and community additions.

“Our goal for this event was to use the VMworld to preview some of our innovations,” said John Furrier (@furrier), cohost of theCUBE, SiliconANGLE Media’s mobile livestreaming studio.

And what better show than VMworld for bringing out theCUBE’s latest enhancements, which invite greater collaboration from content creators and our audience. “In some ways we’re analogous to what VMware has evolved into where they bridge clouds,” said Wikibon.com analyst James Kobielus (@jameskobielus). “We bridge communities all around thought leadership and … provide a forum for conversations that bridge the various siloed communities.”

SiliconANGLE’s zingy, new concoctions foster a sharing community among viewers, readers, vendors, content creators, analysts and techies. 

Furrier, Kobielus and cohost Dave Vellante (@dvellante) spoke during the VMworld conference in Las Vegas. They discussed coming attractions from SiliconANGLE, theCUBE and Wikibon. (* Disclosure below.)

Wikibon recently released some top-quality, totally free research reports. “We dropped the “True Private Cloud” report with market shares — that’s all open and free,” Vellante said. “[David] Floyer did a piece on VMware hybrid cloud strategy,” he added, noting that the phrase “icebergs ahead” figures in it.

Coinage for Cubies and tech for free

A new offering theCUBE’s audience will be hearing more about is Cube Cloud. “We have technology we’re going to start to surface and bring out to the marketplace, and we want to make it free and open and allow people to use and share in what we do, and make theCUBE a community brand and a community concept,” Furrier said.

The idea is to treat theCUBE like an upstream project where people can cocreate a superb downstream experience.

TheCUBE is also upping the ante on crowd participation with a new tokenization program called Open Community Project. “We go to so many events, and we engage with so many communities, we want to connect them all through the Cube Coin concept of blockchain where if someone’s in a community, they can download the wallet and join theCUBE network,” Furrier said.

Today, theCUBE’s audience can subscribe to theCUBE.net, its YouTube channel, and receive email content. “But that’s not acceptable to us. We want a subscribe button that’s going to add value to people who contribute value that can capture it,” Furrier said. “Open Community Project is the first upstream, content software model that’s free to use, where if the community uses it, they can capture value that they create. It’s new, it’s concept, it’s radical and revolutionary.”

Stay tuned.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference. (* Disclosure: VMware Inc. sponsored coverage of VMworld, and some segments on SiliconANGLE Media’s theCUBE are sponsored. Sponsors have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE