In the fluid workforce of today, where people work from home or from the road as much as they do from a desk in an office, it’s important for them to have freedom of choice in their devices, as well as a seamless, supported digital experience from their companies. Giving employees this sort of flexibility is so important, it can even affect recruiting talent because potential employees have preferred devices, and they want to use them and have support for them.

VMware Inc. has answered that call with Workspace ONE (formerly VMware AirWatch), an intelligence-driven, digital workspace platform, according to Noah Wasmer (pictured), senior vice president and general manager of end-user computing at VMware Inc. Available as a cloud service or for on-premises deployment, Workspace ONE integrates access control, application management, and multi-platform endpoint management.

“With Workspace ONE, we’ve brought all of it together seamlessly, where [customers] can now manage iOS, Android, Windows 10 … both physical and virtual, all with one tool — and now even Mac,” Wasmer said.

Wasmer spoke with Stu Miniman (@stu), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host John Troyer (@jtroyer), chief reckoner at TechReckoning, during the VMworld conference in Las Vegas, Nevada. They discussed the strategy behind Workspace ONE and how the company is helping improve the user experience. (* Disclosure below.)

Tailoring the user experience

Workspace ONE is an extension of VMware’s strategic partnership with parent company Dell Technologies Inc. for go-to market solutions. Dell has provisioned Workspace ONE where, out of the box, a user can take a physical Dell PC, power it up, and go directly into the local management. It delivers the right applications, the right services, and the right security patches, since the Dell command tools underlying the OS can now be managed by Workspace ONE, according to Wasmer.

One element that makes Workspace ONE different is how VMware works closely with businesses to tailor it to their exact specifications, Wasmer explained. Whether they’re looking to figure out how to improve access to all of their software as a service applications in their environment, they’re looking for better insight to where costs are, or if they want to move workloads out to the cloud, there are ways that VMware can help them do that. It’s less of a software play and more of a business proposition, according to Wasmer.

“This is a journey. This is one that we say, every three months … how we’re either improving user experience, improving security, or radically changing the cost paradigm of management,” Wasmer concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference.  (* Disclosure: VMware Inc. sponsored coverage of VMworld, and some segments on SiliconANGLE Media’s theCUBE are sponsored. Sponsors have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE