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The evolution of Hitachi Vantara: a trifecta of flexible data, IoT and analytics
In 2017, data storage company Hitachi Data Systems became a part of the Hitachi Vantara Corp., created to unify the operations of Hitachi Data Systems, Pentaho Corp., and Hitachi Insight Group. The strategy was to unify data in a more flexible way, according to Bob Madaio (pictured), vice president of infrastructure solutions marketing at Hitachi Vantara.
“How do we help our customers with data … bring it together, analyze it, bring new things, make that infrastructure more flexible?” Madaio explained, referring to why the three companies were merged. Hitachi Data Systems was the IT arm that brought solutions to market on a global scale, while Hitachi Insight Group led the company toward internet of things solutions, and Pentaho offered open-source analytics.
Madaio spoke with Stu Miniman (@stu), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host John Troyer (@jtroyer), during the VMworld conference in Las Vegas, Nevada. They discussed Hitachi Vantara’s position within Hitachi Ltd, as well as its partnership with VMware Inc. (* Disclosure below.)
The inevitable move to cloud
On the customer-facing side, Hitachi Vantara uses what it calls a “stairway of value” method. Essentially, the method aids customers with storage knowledge in innovation, according to Madaio. The focus is making storage more accessible and moving data more quickly in a way that is valuable to the customer’s organization.
“Oftentimes we are leveraging where a customer knows us and branching into new areas. So the storage base that we have is the most obvious to leverage,” Madaio said.
Currently, Hitachi Vantara is working toward more effective and clearer tools for customers. For example, it has IT automation and analytics tools that help customers understand what happens within their environment with the different systems working together. These organizations want to eliminate and simplify processes, as well as add in non-storage systems like those brought in from Pentaho, according to Madaio. However, the IT side is not the only one impacted by these changes. Hitachi Vantara also works to speak with the business side, using data as a bridge.
The move to multicloud, however, is all about agility, especially in the company’s VMware partnership, Madaio explained. “For instance, how do we run some of our applications in the Amazon Web Services VMware cloud, as well as be that hyperconverged infrastructure or that rack scale system on-site that manages it?” he asked.
The answer: hybrid cloud through a new technology, Hitachi Enterprise Cloud, which includes a VMware-based offering. “It’s all of the VMware tools, but a customer never touches any of it,” Madaio explained. So, while the hardware is all on site, Hitachi Vantara does the underlying capabilities and upgrades. All the customer does is consume the service, Madaio concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld conference. (* Disclosure: Hitachi Vantara Corp. sponsored this segment, with additional broadcast sponsorship from VMware Inc. Hitachi Vantara, VMware, and other sponsors do not have editorial control over content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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