Mission-critical apps on-premises, machine-learning apps on Google Cloud Platform, serverless apps on Amazon Web Services cloud — phew, it’s getting hectic in modern enterprise information technology. The number of clouds isn’t going to shrink anytime soon, so it would help if things like data backup and data management would fuse to keep the number of additional things to mess with manageable.

NetApp Inc. and Veeam Software Inc. have partnered to integrate their technologies so fans of both will have fewer things to fiddle with. NetApp for storage — and more recently, data management — and Veeam for backup go together like chocolate and mint creme. They cover a number of crucial steps along the path of that most valuable asset in digital business, data.

“But what makes it simple is when it is comprehensive and integrated,” said Bharat Badrinath (pictured, right), vice president of products and solutions marketing at Veeam. “When the two companies’ engineering teams work together to drive that integration, that results in simplicity.”

Badrinath and Ken Ringdahl (pictured, left), vice president of global alliance architecture at Veeam, spoke with Lisa Martin (@LuccaZara) and Stu Miniman (@stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during this week’s NetApp Insight event in Las Vegas. They discussed how the companies’ partnership is reshaping their sales strategies. (* Disclosure below.)

In the back door and through the C-suite

Veeam and NetApp have integrated deeply so users can have the two technologies jointly follow their data around wherever it goes on the long, strange trip through hybrid cloud. Veeam has a reputation as a younger man’s technology that comes in the door through advocates in the IT department. It’s now making a push into larger enterprises, where NetApp has a large, deeply ingrained footprint.

“That’s a big impetus for the partnership, because NetApp has a lot of strength, especially with the ONTAP system in enterprise,” Ringdahl said.

The companies complement each other and fill in their blank spaces. “Veeam is bringing NetApp into more of our commercial deals; Netapp is bringing us into more enterprise deals,” Ringdahl explained. “We can come bottom-up; NetApp can come top-down.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the NetApp Insight event. (* Disclosure: TheCUBE is a paid media partner for NetApp Insight. Neither NetApp Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE