Digital transformation is all but inevitable for modern businesses operating in a market powered by data, but companies swept up in its complexities are beginning to lose control and efficacy as they outsource the work of modernization. With a unique perspective on internal collaboration and access to a wealth of cutting edge partner technologies, Dell Boomi is enabling enterprise customers to take back control through its user-centric cloud integrations.

“Market leading technology, Gartner Magic Quadrant leader five years in a row, very collaborative. Company culture extends beyond employees, and it’s been the secret to our success,” said Mandy Dhaliwal (pictured), chief marketing officer at Dell Boomi.

Dhaliwal sat down with John Furrier (@furrier) and Lisa Martin (@LisaMartinTV), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Dell Boomi World event in Las Vegas. (* Disclosure below.)

With over two decades of experience fostering growth and driving innovation across software and cloud, Dhaliwal is contributing her passion for customer success and business transformation across Boomi’s global market as the company’s new CMO.

This week, theCUBE spotlights Mandy Dhaliwal in our Women in Tech feature.

Radically simplifying cloud

Boomi has been proving its utility since its early days as a partner in the Dell Technologies portfolio. Following its acquisition by Dell in 2010, one of the company’s first monumental tasks was the internal integration of Dell’s ecosystem of subsequent acquisitions — one they achieved with remarkable speed.

“Day one Dell EMC merger, Salesforce was integrated. We’re our own best proof point. Dell Technologies is our largest enterprise case study,” Dhaliwal said.

Boomi’s enterprise benefits go beyond integration. Cloud processes are becoming increasingly complex for businesses, and the streamlined extraction of data value remains instrumental to deploying applications, running workloads, and overall enterprise performance.

A cloud-native company familiar with the environment’s unique requirements, Boomi aims to facilitate more manageable orchestration as the ecosystem continues to scale. The company recently conducted a Forrester Total Economic Impact study that took a conglomerate of its five top enterprise customers for a $300 billion dollar business scenario, and revealed the value Boomi is able to derive through infrastructure savings, faster time to market, and innovation potential.

“300 percent was the number in terms of the [return on investment] that we’re able to deliver as a Boomi-empowered business,” Dhaliwal said.

The report also found that Boomi cut development times by 70 percent, earned customers $3.4 million in incremental revenue, and freed up IT resources significantly for more effective allocation. The company’s accelerated innovation strategy is critical to the streamlined data processes that enable transformation.

“We radically simplify that whole ecosystem,” Dhaliwal said.

Creating a user-centric experience

Boomi’s tangible advantages have allowed it to establish trust with users and partners, buoying its primary mission of direct, comprehensive customer service. Born in the cloud, the company is capable of approaching issues within the environment through strategies that transitioning legacy customers are not equipped for on their own — but desperately need to remain competitive in the new digital landscape.

“Every company’s a software company. We’re empowering these brands to go out and do what they do best, and re-imagine their businesses from their customers’ perspectives,” Dhaliwal said.

A simple user interface and the employment of powerful machine learning technologies makes Boomi processes accessible for businesses at every level of transformation.

“We have a plug-and-play, drag-and-drop platform that helps our customers go deliver, [and] the power of analytics and [artificial intelligence]. We’ve got the pattern recognition down,” she said.

Through all its offerings, Boomi aims to create greater ease of use in a complicated cloud ecosystem to give the power of business development back to its users.

“It’s driven by the data that we’ve got [and] the patterns we’ve been able to look at as far as business processes and integrations to provide a user experience where the customer’s at the center,” she said.

An enterprise transformation company

Boomi’s culture of collaborative innovation within the Dell family extends from the inside out, as the company truly partners with its users for customized enterprise evolutions. “We’re able to help them unlock the value of their businesses. It starts with the data and the applications, but at the end of the day, we’re an enterprise transformation company,” Dhaliwal said.

Solutions to the challenges of digital transformation are now table stakes for modern business, and Boomi is continuing to expand its offerings to serve the needs of a rapidly growing cloud community. The company is using 30 terabytes of its own anonymous metadata to make the Boomi unified platform smarter and more responsive, evolving it from a glue layer solution to provide a more holistic approach to overall integration.

“Today, only 26 percent of digital transformations succeed. The market is taking us there. It’s innovate or die — Boomi is the company that will solve those problems,” she said.

With the momentum of Dell’s family of technologies behind it, Boomi is leveraging its partner network and the capabilities of its own integration tech to deliver a complete package to end users.

“Our community is tremendous, and it shows. Customers are clamoring for these types of solutions.  Bottom line for the partners, we’re here to help them extend their businesses,” Dhaliwal said.

The approach appears to be resonating with users. Customer led breakout sessions and use case stories made up a significant portion of the events at this year’s Dell Boomi World, and Dhaliwal says the company is experiencing a massive growth curve.

“We’re getting in deeper from a go-to-market standpoint, with a lot of the enterprise reps already in the ecosystem. We haven’t found a single opportunity yet that Boomi isn’t needed,” she concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Boomi World event. (* Disclosure: TheCUBE is a paid media partner for Dell Boomi World. Neither Dell Boomi, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE