The world of developer operations is maturing to a point where automation is having a significant impact on how computing systems are built and deployed. The “low code or no code era” is giving way to what Accenture LLP calls the “renaissance of custom,” fueled by demand for the bespoke software applications driving business in the enterprise.

There has been plenty of evidence for this just in the past six months. Google threw its hat into the low code software development ring in June with the introduction of App Maker, followed by Salesforce.com Inc.’s release of new low code tools for custom applications in September.

These and other recent moves in the low code space are just the beginning, according to Accenture executives. “Imagine a scenario where you can talk to an intelligent agent, describe the system that you want to build, and the scaffolding for that is created for you,” said Adam Burden (pictured, left), global lead of advanced technology and architecture at Accenture. “I see some remarkable things on the horizon working with our ecosystem partners.”

Burden spoke with Rebecca Knight (@knightrm), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the AWS Executive Summit in Las Vegas. He was joined by Tauni Crefeld (pictured, right), senior executive at Accenture, and they discussed how development tools enabled the rapid deployment of a new platform for the TV industry and the future impact of cloud-native services. (* Disclosure below.)

OpenAP disrupts TV advertising

One example of how the “renaissance of custom” is playing out in the enterprise world can be found in OpenAP, a specifically tailored platform for cross-publisher audience targeting created through a consortium of major television networks.

“They came together to build a new platform really to disrupt the broadcast TV industry and find a way of doing targeted advertising more effectively,” Crefeld said. “They did this by wanting to create a cloud platform that would become the marketplace between the agencies and the broadcasters.”

Gazing into the crystal ball, Accenture foresees a movement where companies will “go native,” taking full advantage of native cloud services, such as AWS Lambda or Aurora, according to Burden.

“There’s a lot of enterprises that are taking advantage of cloud today, but they’re using it primarily for compute, storage and power,” Burden said. “The real value for them is going to be unlocked by taking advantage of the native services that are there.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Executive Summit. (* Disclosure: TheCUBE is a paid media partner for the AWS Executive Summit event. Neither Accenture LLP, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE