UPDATED 15:32 EDT / JANUARY 08 2019

CLOUD

Reports: Amazon to acquire disaster recovery startup CloudEndure for up $250M

Amazon.com Inc. is reportedly in the process of buying CloudEndure Ltd., an Israeli disaster recovery startup that counts Dell Technologies Inc. as an investor.

Anonymous tipsters told TechCrunch today that the transaction is valued at around $200 million. Earlier reports that appeared in the Israeli media late Monday pegged the price tag at $250 million. Globes, a local business publication, cited sources who said Amazon expects to close the deal in the coming days.

CloudEndure offers a data protection service that enables companies to back up records from one public cloud to another. The service supports Amazon Web Services Inc., Microsoft Corp.’s Azure and Google Cloud, along with smaller platforms such as Oracle Cloud. It also works with on-premises infrastructure powered by VMware Inc.’s virtualization software.

The traditional data protection tools with which CloudEndure competes usually generate backup copies at fixed intervals. The startup’s service, in contrast, continuously syncs data to a company’s disaster recovery environment as files are added and changed. This approach minimizes the amount of information that gets lost in the event of an outage.

The other major selling point of CloudEndure’s offering is that it can reduce backup expenses. According to the company, the service lowers the cost of operating a disaster recovery environment by up to 80 percent through efficient use of cloud infrastructure.

Companies also leverage CloudEndure for application migrations. According to the startup, the same data syncing features that its service uses to copy records make it possible to move workloads between cloud platforms with only a few minutes of downtime.

It’s not clear if AWS will continue to support rival cloud platforms following the acquisition. But the cloud giant will most likely retain CloudEndure’s integration with VMware, given that it already collaborates with the Dell subsidiary on a number of joint products.

CloudEndure represents a significant addition to AWS’ lineup of data protection services. The cloud giant offers several low-cost storage tiers that lend themselves to backup, as well as a few related offerings, including a gateway service designed to let on-premises applications easily shift data to its platform.

CloudEndure has raised more than $18 million from investors since launching in 2012. The startup’s customers include Toyota Motor Corp., PayPal Holdings Inc., PricewaterhouseCoopers LLP and other major enterprises.

Photo: Thomas Cloer/Flickr

 


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