Enterprise information management company OpenText Corp. is expanding its ties with Google LLC’s cloud in a deal that leverages Anthos, Google’s new platform for managing services hosted on-premises or in cloud environments.

OpenText, which sells software for document management, record management, email management and web content management, said the expanded partnership announced today is based on the close collaboration between its and Google’s engineering teams. It’s meant to help their enterprise customers get more value out of their disaggregated data.

OpenText said it will offer containerized versions of several of its EIM applications, including Content Server, Extended EDM, Documentum, InfoArchive and Archive Center on the Google Cloud Platform. OpenText said it would leverage Anthos to deploy and manage those containerized EIM application workloads in a multicloud environment.

“Customers are increasingly interested in moving critical EIM workloads to Google Cloud,” Kevin Ichhpurani, Google Cloud’s corporate vice president of global ecosystem, said in a statement. “We’re expanding our partnership with OpenText to help our joint customers migrate these workloads more quickly and effectively.

OpenText first said it would bring its services to Google Cloud in November. With today’s launch of those services on GCP, Google also becomes the company’s “preferred partner for enterprise cloud,” while OpenText becomes Google’s “preferred partner for Enterprise Information Management Services.”

The partnership will enable OpenText to offer customers a new disaster recovery option wherein its applications and data can be backed up on Google Cloud, which should be useful for customers that need to do so for compliance purposes. The companies will also offer a single service-level agreement with a single point of contact that guarantees uptime.

In addition, OpenText will integrate its products with Google’s G Suite. As part of the deal, it will also leverage Google’s artificial intelligence and machine learning services. The idea there is to create “purpose-built solutions for specific industries” such as human resource management, OpenText said.

Analyst Holger Mueller of Constellation Research Inc. said the partnership was a good validation of Google’s Anthos infrastructure management service and should help that offering to see more widespread adoption.

“New infrastructure capabilities need validation and adoption and none is better than a software-as-a-service vendor,” Mueller said. “The deal is a win for OpenText customers too as it means more options and less cloud lock-in. It should also ensure OpenText can invest more in its products rather than infrastructure, which should result in a richer EIM roadmap going forward.”

The companies will also pursue a joint sales effort focused on industries including entertainment, financial services, healthcare and media.

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