With a recent McKinsey & Co. study showing that 80% of workloads are still on-premises, enterprises are keeping one foot in the cloud and the other planted in the data center for now. Kaminario Inc. has restructured its business model and made recent announcements to position itself as a storage as a service solutions provider that can bridge the cloud world and dedicated infrastructure.

“We want to bring the simplicity, agility and flexibility of the cloud model to the on-prem data center,” said Eyal David (pictured, right), chief technology officer of Kaminario. “You can get the same flexibility of the cloud in an on-prem solution with all the benefits, and you can also decide at your own pace and on your terms what it makes sense to run on a public cloud.”

David spoke with John Walls (@JohnWalls21) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the VMworld event in San Francisco. He was joined by Josh Epstein (pictured, left), chief marketing officer of Kaminario, and they discussed how Kaminario has transformed its business model and why enterprises need control and cost-efficient solutions (see the full interview with transcript here). (* Disclosure below.)

Pivot to 100% software

In June, Kaminario announced three new offerings and a unifier licensing framework as part of its mission to offer customers options for building application infrastructures. These included a cloud-based disaster recovery solution, a combined consumption-based software subscription model with pay-as-you-go hardware, and implementation of storage instances on major cloud platforms, such as Google Cloud, Amazon Web Services, and Microsoft Azure.

“In the last 24 months, we pivoted our business model to become 100% software,” Epstein said. “We’ve been focused on taking our core architecture, which fundamentally decouples data services from the underlying infrastructure, and thinking about how that might actually look on public cloud.”

One of the factors driving Kaminario’s approach is that enterprises want a combination of cost-efficiency and control in the management of either cloud or on-prem solutions. The company believes it has found an appealing formula that encapsulates both.

“It’s about performance at scale, it’s about control over performance at scale, it’s about control over availability at scale, and it’s obviously about cost at scale,” Epstein said. “If you look at the pure dollars, clearly building out your own dedicated on-prem infrastructure is cheaper than paying Amazon or Google or whoever to do it, but there’s clear benefits to going that direction in terms of agility.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VMworld event. (* Disclosure: Kaminario Inc. sponsored this segment of theCUBE. Neither Kaminario nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE