Enterprise productivity software provider Atlassian Corp. Plc. today announced some major changes that are designed to tempt more of its customers to adopt the cloud versions of its products.

The company is announcing a major revamp of its product plans. That includes the introduction of new “premium” cloud-based versions of each of its tools, free versions with fewer features, and discounts for academic and nonprofit users.

Atlassian sells project management and collaboration software for developers and engineers. Its main products are its Jira product tracking tool and its Confluence collaboration software. It also offers various tools for content management and related services.

As of today, Atlassian is now offering “Cloud Premium” versions of its Jira and Confluence software, with availability of Jira Service Desk coming soon. The premium plan is designed for large enterprises that need the most advanced features of these platforms, with unlimited storage, 24/7 support and a guaranteed 99.9% uptime service level agreement.

More interesting, perhaps, are the free editions of Jira Software, Jira Service Desk, Jira Core and Confluence. Available in the coming months, the free versions lack the advanced features of the premium tools but give organizations a chance to familiarize themselves with Atlassian’s basic offerings and decide if they want to pay for the premium versions.

Meanwhile, the company is offering academic organizations and nonprofits steep discounts on the premium versions of its products, of up to 50% and 75% off its cloud subscriptions, respectively.

Atlassian is also pushing its on-premises customers to adopt its cloud platforms, enticing them with more security and compliance tools. They include new data residency functionality for customers that need to control where their information is stored.

“In order to meet customer data storage requirements when onboarding onto cloud-based services, we’ll soon be offering customers the ability to choose where in our global footprint their content will be stored,” said Atlassian co-founder and co-Chief Executive Officer Scott Farquhar.

Other features in the pipeline include data encryption at rest and in transit to prevent against unauthorized access, and “custom domains” which enable users to customize the URL of their Jira and Confluence cloud websites. These will be made available in the coming months, Atlassian said.

Atlassian will also update its Atlassian Access command center, which is used by information technology administrators to govern access to Atlassian’s cloud products. Atlassian Access will gain new capabilities around identity controls, data loss prevention and suspicious activity detection. In addition, Atlassian is also adding a new audit log feature for information technology department administrators to investigate any suspicious activity.

Finally, Atlassian is launching two new programs aimed at helping customers migrate to the cloud versions of its tools. They include a new “Cloud Migration Assistant” for Confluence and Jira, and “Extended Cloud Trial Licenses” for on-premises users of its tools. The extended cloud licenses effectively remove trial windows for Atlassian’s cloud products, enabling customers to test them for the full duration of their existing subscription period at no extra cost.

Photo: Atlassian