UPDATED 17:32 EST / OCTOBER 02 2019

mcnabb AI

Outcomes matter: Integration of people with technology remains key focus for Boomi

When it comes to people, process and technology, the integration platform-as-a-service vendor Boomi, a Dell Technologies Inc. company has focused strongly on the second and third elements of what has become known as the “golden triangle” of business intelligence. Yet it’s the people side of the equation that still carries the most weight.

“We are customer first,” said Chris McNabb (pictured), chief executive officer of Boomi. “What that means to us is outcomes matter. I don’t want to be their software vendor; I want to be a piece of moving their business forward.”

McNabb spoke with John Furrier and Lisa Martin, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Boomi World event in Washington, D.C. They discussed new solutions for conversational artificial intelligence, the benefits of Boomi’s growing ecosystem and continued support from its parent company (see the full interview with transcript here). (* Disclosure below.)

Partnership with Accenture

To enhance the interaction of people and technology, Boomi unveiled conversational AI solutions on Wednesday, in partnership with Accenture LLP. Partners will be able to leverage capabilities of the Boomi platform to provide a more personalized way to communicate with customers.

“You have to understand that voice has identity so that when I say, ‘My pipeline report,’ it knows it’s me,” McNabb said. “Accenture brings the conversational AI experience, technology and solutions to the table. As a net result, people can talk to their phone and interact with their workflows and interact with their data stores to get data and approve workflows in a very natural way.”

Conversational AI capabilities will use the Boomi Bot Framework to help a low-code application developer build chatbots that can support combinations of analytics and business rules. It’s part of what McNabb views as another key contributor for Boomi’s growing ecosystem.

“As customers use our platform, they instill it with their knowledge, experience and expertise,” McNabb stated. “I can now, as a cloud platform, lever that up. I can increase the productivity for everybody in the ecosystem.”

Some industry analysts have speculated that Boomi is emerging as a key component within the Dell Technologies portfolio of companies. For the record, McNabb indicated that he has been appreciative of Dell’s continued backing for his firm’s initiatives.

“The Boomi business, as it gets capitalized by Dell, has had 100% executive support,” McNabb said. “Everything we’ve ever asked for as a leadership team we’ve gotten, and then some.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Boomi World. (* Disclosure: TheCUBE is a paid media partner for Boomi World 2019. Neither Boomi Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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