Adobe Systems Inc. today announced some updates to its Magento Commerce platform that’s used by small and medium businesses to run their e-commerce operations.

Adobe acquired the open-source Magento platform for $1.68 billion last year. The Magento Commerce platform is an online retail system that had processed $155 billion in annual sales for merchants at the time of the deal.

Magento Commerce is used by companies to create and maintain online storefronts using an integrated set of tools. In addition to its basic features, Adobe has since thrown in a number of new features designed to help merchants run their day-to-day operations more efficiently. Among these capabilities is a collection of analytics dashboards, aptly named Commerce Dashboards, that track inventory status and key business metrics.

Magento Commerce can also be used in tandem with Adobe’s marketing automation tools, dynamically customizing e-commerce content for different audiences with no human input.

As part of today’s update, Adobe said it’s making Magento Commerce available on the Amazon Web Services and Microsoft Azure public clouds. That way, Adobe said, Magento merchants will have the flexibility to pick the cloud provider of their choice.

Adobe is also offering early access for Magento Commerce users to a new program for product recommendations powered by its artificial intelligence platform Adobe Sensei. The early access program will launch in January, giving Magento Commerce users an easy way to offer personalized shopping recommendations to their customers.

Another useful new feature is the integration with Adobe Stock, which is Adobe’s image store containing more than 130 million stock images for sale. Magento users can now access these images via a searchable interface within the admin panel to discover, preview and embed licensed images within their online stores.

Magento Commerce 2.3.3 is being made generally available today.

Image: Adobe