NexTech AR Solutions Inc., an industry leader in augmented reality, announced today the release of major upgrades to its BetterRealityAR tool that will vastly improve the visual fidelity and customization of AR creations.

The BetterRealityAR tool provides a building solution for AR on the web, without the need for a downloaded client or mobile app.

Creators can produce lifelike 3-D “ARtized” products for display and sale for use in e-commerce websites and apps. Having a customer able to view an object as if it’s in the real world, through their phone’s display, with a lifelike quality can greatly increase the chances of a sale.

“The idea of photorealistic AR images is what everyone in e-commerce wants to achieve, however to date it has been difficult and expensive to attain,” said Evan Gappelberg, chief executive of NexTech. “With our new technology upgrade, NexTech customers will now be able to offer the highest quality AR experience in the industry with photorealistic 3-D images.”

E-commerce sites can upgrade their web pages seamlessly to the newer features in BetterRealityAR, which include enhancements to performance and display fidelity of 3-D models. Combined with NexTech’s CaptureAR technology – which makes it easy to create a 3-D model from an object using just a video camera on a smartphone – BetterRealityAR can quickly deliver life-like AR rendered experiences.

“This upgrade in combination with our recently announced CaptureAR, NexTech’s lightning-fast AR creation tool which uses a cell phone camera to create 3-D AR, signals that the power to create, edit and enhance photorealistic 3-D AR objects has arrived for the mass market,” Gappelberg said.

AR e-commerce is believed to be an extremely large, and largely untapped, market that could reach more than 3 billion potential customers who carry smartphones with them daily. More than 7 billion individual devices can now use NexTech’s browser-based AR technology without the need for any special software updates or extra downloads.

Using AR to sell items has been on NexTech’s product list for a while with its release of a “Try-it-On” AR retail capability for glasses in February, which followed the launch of a similar product from eyeglass maker Warby Parker Retail Inc. Eyeglasses aren’t the only thing on the AR retail product list, as Nike Inc. produced its own AR tool for selling better-fitting shoes.

“NexTech’s state of the art AR rendering engine and new toolset can adjust and customize the look and feel of 3-D/AR product visualizations in real time, changing the game for AR e-commerce,” Gappelberg added.

Image: NexTech AR