UPDATED 09:00 EDT / NOVEMBER 25 2019

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Seattle Seahawks will use AWS to shape NFL game strategy

The Seattle Seahawks football team is looking to Amazon Web Services Inc. to give it a competitive edge in the NFL.

The team said Monday it intends to make use of Amazon’s extensive cloud computing services to inform its game strategy and achieve more positive results. The Seahawks become the latest marquee customer for AWS, saying the organization will move the vast majority of its computing infrastructure to its Seattle neighbor’s cloud platform.

The team plans to leverage a number of AWS services, including its databases, analytics and machine learning tools, to analyze game footage and develop more effective game plans.

One of its big ideas is to combine weekly NFL Next Gen Stats player tracking data with its own internally generated data to develop customized analytics and its own proprietary statistics. That will involve building a data lake on Amazon’s Simple Storage Service that also incorporates data on player health and wellness, as well as scouting information, in order to get a better idea of each player’s capabilities. The Seahawks will then apply analytics to that trove of information in order to “uncover insights to better evaluate talent and develop game plans.”

The team will also work with the Amazon ML Solutions Lab to build new tools capable of analyzing video footage of its rivals’ players. The idea is to create a “cloud-based video analytics platform” that leverages Amazon Rekognition to identify and track opposing players and give its coaches a better understanding of their opponents’ strategies.

The platform will also take advantage of the AWS SageMaker service for building, training and deploying machine learning models that can make predictions about the performance of specific players. The system will then provide recommendations to the Seahawks’ coaching staff to help them make more informed decisions during games.

In a statement, AWS Vice President of Worldwide Commercial Sales Mike Clayville said the Seahawks recognized that data is becoming a competitive differentiator in sports.

“AWS’s breadth and depth of services will help us to extract and pinpoint every possible advantage from the vast amount of data we collect, delivering the actionable insights we need to positively impact our decision-making,” added Chip Suttles, the Seahawks’ vice president of technology.

Photo: Seattle Seahawks/Facebook

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