UPDATED 19:38 EST / FEBRUARY 23 2020

APPS

Intuit buys personal finance firm Credit Karma for $7.1B

Updated with announcement:

Business and financial software company Intuit Inc. today confirmed it’s acquiring personal finance company Credit Karma Inc. for $7.1 billion in cash and stock.

“Our mission is to power prosperity around the world with a bold goal of doubling the household savings rate for customers on our platform,” Intuit Chief Executive Officer Sasan Goodarzi said in a statement. “By joining forces with Credit Karma, we can create a personalized financial assistant that will help consumers find the right financial products, put more money in their pockets and provide insights and advice, enabling them to buy the home they’ve always dreamed about, pay for education and take the vacation they’ve always wanted.”

Under the deal, Credit Karma reportedly will continue to function as a standalone business, with Chief Executive Officer Kenneth Lin remaining remaining in charge. Intuit said Credit Karma has nearly $1 billion in unaudited revenue in calendar year 2019, up 20% from 2018.

Founded in 2007, Credit Karma offers a range of financial services including credit monitoring, free access to credit scores, data-breach alerts and tax-filing services. The company also matches users to credit cards and loan products based on their credit history.

It’s not known how much Credit Karma has raised in its 13-year history, but it’s believed to have been worth $4 billion as of its last private capital raising in 2018. The company reportedly had been considering pursuing an initial public offering this year but balked at the prospect because of mixed IPO results from large tech floats in 2019.

Credit Karma will be Intuit’s largest acquisition in its 37-year history. The deal would also help Intuit expand its customer base of 84 million people, as well as offer complementary services. As The New York Times noted, “Intuit could try to match all the tax data its TurboTax customers provide with the credit-scoring data that Credit Karma holds,” letting “Intuit serve up better customer prospects to credit card issuers — and eventually let Intuit charge lenders more for access to its hoard of data.”

The deal would come in the footsteps of a two multibillion-dollar deals in the financial services sector this year. Visa Inc. signed a deal in January to acquire financial technology startup Plaid Financial Inc. for $53 billion, while Morgan Stanley announced Feb. 20 that it would acquire E*TRADE Financial Corp. for $13 billion.

Image: Credit Karma

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