UPDATED 22:19 EST / MARCH 04 2020

POLICY

To fight coronavirus misinformation, Facebook gives World Health Organization free ads

As dubious information pertaining to the coronavirus floods social media, Facebook Inc. says the World Health Organization is welcome to publish as many ads as it wants for free.

Chief Executive Mark Zuckerberg wrote in a post Tuesday that the company has been working on trying to get “credible and accurate information” out there about the disease, which is also know as COVID-19. Facebook has been accused of not taking coronavirus misinformation down fast enough, although it now seems to be winning the battle.

Zuckerberg said any post referring to the virus will have a direct link to the WHO or a local health provider, and if a Facebook user lives in a country that has seen a person-to-person transmission, WHO coronavirus ads will pop up in their news feed.

“Given the developing situation, we’re working with national ministries of health and organizations like the WHO, CDC and UNICEF to help them get out timely, accurate information on the coronavirus,” said Zuckerberg. “We’re giving the WHO as many free ads as they need for their coronavirus response along with other in-kind support.”

The free ads will also be available for any other bodies that are reliable and are experts on the matter. Although Facebook doesn’t want to stop people talking about the virus, Zuckerberg said hoaxes or dubious theories will be flagged by health experts and removed from the platform. The same goes for anyone trying to exploit the situation and sell dubious cures in their ads.

Some other big names in tech have also been doing their bit to contain the spread of the virus. Both Google LLC and Microsoft Corp. announced this week that some of their conferencing tools will now be available for free.

Not only have major tech events been canceled this year because of the virus, but small and large companies are canceling their own conferences and more people have been asked to start working remotely. Having free conferencing apps might ease the burden for some companies.

Today Google said it has decided not to conduct interviews face-to-face, and for the “foreseeable future” job candidates will have to interview using Google Hangouts or the videoconferencing app Blue Jeans.

Google follows Amazon.com Inc. and Facebook, which have also said onsite job interviews are on hold for now.

Photo: Marc A. Hermann/MTA New York City Transit/Flickr

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