Online collaborative whiteboard startup Miro (RealtimeBoard Inc.) today said it has raised $50 million in new funding to expand its platform.

The goal is to provide enterprises and developers with application programming interfaces to embed Miro whiteboards into their business applications. The Series B round was led by ICONIQ Capital and included Accel and a number of individual investors.

Founded in 2011, Miro offers a collaborative whiteboard platform that is designed to allow distributed teams to work effectively together. Support includes running brainstorming sessions and workshops to planning projects and designing new products and services.

The company’s service integrates with a range of collaboration tools, including Dropbox Inc., Box Inc., G Suite, Slack Inc., Microsoft Teams, Zoom Video Communications Inc., Jira, Sketch and Notion Labs Inc. to allow users to integrate their existing workflows within a scalable online whiteboard.

Miro offers a variety of options, including a “free forever plan” with support for unlimited team members with a restriction of three editable boards. Plans then scale up with custom pricing for enterprise with more than 50 users and unlimited whiteboards.

The company said it has 5 million users and 20,000 paying customers, including 80% of the Fortune 100. Major customers include Dell Inc., Cisco Systems Inc., Salesforce Inc., PricewaterhouseCoopers, Netflix Inc., Logitech International S.A., Spotify Technology SA, Twitter Inc. and Electronic Arts Inc. Miro has 290 employees in five global offices in San Francisco, Amsterdam, Austin, Los Angeles and Perm.

“Our focus is – and has always been – enabling teams to collaborate and create as if they are in the same room, regardless of location,” Miro Chief Executive Officer Andrey Khusid said in a statement. “Our mission and technology are especially relevant now, as more and more people are working remotely and looking for tools that enable them to be effective and high-performing in any environment.”

During the coronavirus pandemic, meeting and collaboration tools have become popular as tens of millions of people are forced to work from home. Hugo Corp., a meeting notes startup, announced $6.1 million in funding Wednesday in a round led by Gradient Ventures, Google LLC’s AI-focused investment fund.

Including the new funding, Miro has raised $76.3 million to date. Previous investors include AltaIR Capital and Acrobator Ventures.

Image: Miro