Salesforce.com cloud backup startup OwnBackup Ltd., a cloud backup firm centered on Salesforce.com Inc.’s platform, said today it has raised $50 million in new funding to accelerate product development and sales efforts.

The Series D round was led by Insight Partners and included Salesforce Ventures, Vertex Ventures and Innovation Endeavors.

Founded in 2012, OwnBackup offers cloud-to-cloud backup services on the Salesforce platform via the Salesforce AppExchange. The company’s service is said to provide secure and automated daily backups of software-as-a-service and platform-as-a-service data as well as data comparison and restoration tools for disaster recovery.

OwnBackup’s service is designed to prevent data loss and corruption caused by human errors, malicious intent, integration errors and rogue applications. The company’s data comparison tool allows an administrator to compare data, send a copy to the backup environment and quickly check it against the most recent valid snapshot. That helps them pinpoint the Salesforce files in need of recovery to avoid unnecessarily overwriting records with old information.

Since last raising funding in 2019, OwnBackup has doubled its annual revenue growth, though it didn’t provide absolute numbers. The company now claims more than 2,000 customers, including AECOM, athenahealth Inc., Michigan State University and Navy Federal Credit Union, securing more than 60 trillion SaaS and PaaS records.

“In today’s uncertain climate, more CIOs and CEOs realize the importance of building greater resiliency into their business,” OwnBackup Chief Executive Officer Sam Gutmann told Crunchbase. “We’re committed to keeping their operations running around the clock with enterprise-grade, set-it-and-forget-it monitoring and recovery — both during the COVID-19 pandemic and over the long term.”

How the coronavirus pandemic has anything to do with a company that provides Salesforce backups is at best a guess, but mentioning COVID-19 in anything is standard fare among tech startups today. In any case, the backup and recovery market expected to grow to $14.9 billion in 2027, with a compound annual growth rate of almost 10%.

Crunchbase pegs OwnBackups total funding amount raised as $99.8 million, but the company itself claims that it has now raised more than $100 million. Previous rounds include $7.5 million in 2017, $15.5 million in 2018 and $23.25 million in 2019.

Image: OwnBackup