UPDATED 15:54 EST / AUGUST 28 2020


Customers take center stage at Actifio Data Driven 2020

After the Hubble Space Telescope was launched in 1990, the pioneering device collected images and other data concerning astronomical events for its first 18 years, a total of 120 terabytes of information. That’s how much data Actifio Inc. manages for one customer — Sentry Data Systems Inc. — as part of a very timely cause.

“They have a 120-terabyte database, and they’re using it to help the federal government get better data faster on COVID treatments,” said Brian Reagan, chief marketing officer of Actifio, who spoke with Dave Vellante, chief analyst at SiliconANGLE sister market research firm Wikibon and host of theCUBE, SiliconANGLE Media’s livestreaming studio. “To even consider managing a 120-terabyte instance breaks the laws of physics, but with copy data management we have the ability to help them.”

The Sentry Data example offers a glimpse into what participants can expect to hear more about during Actifio’s annual Data Driven conference, scheduled to be held virtually on September 15. It could well be titled “Customer Driven,” because Actifio believes in giving its customers a significant platform as part of the event, allowing them to relate use cases that highlight how optimizing copy data can help solve major problems.

“From accelerating data analytics to accelerating DevOps initiatives to accelerating a move to the cloud, we’re going to hear all of those different use cases described,” Reagan said.

TheCUBE will be broadcasting interviews on September 15 with Actifio executives and key industry leaders during the event. Discussion topics include product news, the latest trends in the copy data management industry, Actifio’s involvement in supporting the global community during the COVID-19 pandemic, and how the company continues to facilitate innovation in the data management market for multicloud solutions. (* Disclosure below.) 

Enterprise analytics

The global enterprise data management market is poised for growth, with a projected rise from $77.9 billion this year to $122.9 billion by 2025. A majority of companies are still in the early stages of developing business data-management strategies, according to a report released earlier this year by CompTIA.

Foremost on the checklist for many enterprises is building a discipline around not merely capturing and processing data, but analyzing it as well.

“Data is plentiful, but insights are not,” Vellante said. Part of the problem is data ‘clutter,’ where redundancies, inconsistencies and sprawl make it difficult to focus on getting real value from data. A data-oriented mindset takes a system view of the data lifecycle and marries processes and people with tools that transform organizations’ information from a collection of data islands to a unified core.”

Copy data challenges

Founded 11 years ago, Actifio provided the first-generation copy data management platform that applied similar techniques of virtualization pioneered in the field of compute by VMware Inc. Actifio’s solution collapsed physical copy data sprawl while speeding up access, and other vendors soon followed suit.

“It was bittersweet but also very satisfying to see other vendors come out with their own copy data-management offerings,” Reagan said. “It validated this was a real problem in the enterprise and continues to be a real problem in the enterprise. By using technologies that Actifio pioneered and patented for a lot of foundational technologies, we’re able to help customers address those copy data challenges, those spiraling costs of managing all of these duplicate physical instances of data.”

Because development teams can work on fresh data without the need to make physical copies, less storage is required, thus creating more agile workflows and better information access.

“The ability to spin up virtual machines effortlessly was a fantastic first step, and then all of a sudden developers realized they had all of these spun-up VMs that were consuming resources they hadn’t thought about at the very beginning,” Reagan said. “Once they realize the power of being able to access data and deliver data no matter how big it is in any form factor or any cloud, there’s incredible power there, but there also comes with that a need to make sure governance and control and management systems are in place to properly deliver that.”

Actifio’s “any cloud” approach has continued to expand with the recent announcement that it has launched data protection services for Google Cloud’s Bare Metal Solution and news of technical validation and support for Oracle Cloud VMware Solution. The company also added a new customer — Birlasoft Ltd. — which will use Actifio’s multicloud copy data management software platform to help its customers leverage data in public, private or hybrid cloud environments.

“Part of the fun of these events is being able to hear all of the unique ways customers are adding, delivering and gaining value from the platform,” Reagan said. “Data Driven has always been by the customers, for the customers.”

Register for the event here to get a free copy of Gene Kim’s Wall Street Journal Bestseller “The Unicorn Project.” Kim will be one of the featured speakers at the Data Driven event.

Livestream of Actifio Data Driven 2020

Actifio Data Driven 2020 is a livestream event, with additional interviews to be broadcasted on theCUBE. You can register for free here to access the live event. Plus, you can watch theCUBE interviews here.

How to watch theCUBE interviews

We offer you various ways to watch the live coverage of Actifio Data Driven 2020, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE Insights podcast

SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher, and Spotify, which you can enjoy while on the go.

Guests who will be interviewed on theCUBE during Actifio Data Driven 2020

Guests who will be interviewed on theCUBE during Actifio Data Driven 2020 include Actifio executives Ash Ashutosh, founder, president, and CEO; David Chang, co-founder and SVP of products; Brian Reagan, chief marketing officer; and Gene Kim, author, director, researcher, speaker, and DevOps enthusiast. Stay tuned for a complete list of speakers.

Watch the complete video interview with Brian Reagan below:

(* Disclosure: TheCUBE is a paid media partner for Actifio Data Driven 2020. Neither Actifio Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: Actifio Inc.

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