Frontegg Ltd. is exiting stealth mode today with the launch of a platform designed to help companies fast-track software-as-a-service development and innovation, backed by $5 million in seed funding.

The seed funding round was led by Pitango, with participation from i3 Equity and Global Founders Capital.

Frontegg has built what it calls a “SaaS-as-a-service platform” that provides a range of pre-built SaaS components that can easily be integrated into new or existing SaaS-based applications. It’s meant to eliminate the grunt work of building essential but common features into SaaS apps so developers can spend more of their time working on the valuable, unique features that differentiate their products.

The idea is pretty straightforward. Instead of writing another audit log manager, for example, Frontegg has already created one that can be white-labeled and integrated with any SaaS product, so developers can simply add it to their apps and they’re good to go.

Frontegg’s “SaaS essentials” platform consists of three “experiences” that the company figures are important capabilities that any SaaS application needs. They include a Secure Access experience that can be used to add features such as authentication, granular roles management, application programming interface management, and privacy and compliance tools to any app. There’s also a Connectivity experience that enables in-app notifications and third-party app integrations and an Engagement experience that delivers in-app messaging and reporting and similar capabilities.

Developers can access and install Frontegg’s experiences as managed services on the company’s secure cloud platform, or else install them directly onto their own or their customer’s clouds via a Docker or Kubernetes container image. The software supports modern approaches to application development such as microservices, and works with multiple programming languages including React, Angular, Vue.js, Node.js, Django, Flask and ASP.NET, the company said.

Frontegg co-founder and Chief Executive Sagi Rodin (pictured, left, with co-founder Aviad Mizrachi) said he hopes his company will have the same impact on SaaS development as Amazon Web Services Inc. had on information technology infrastructure and that Kubernetes had on DevOps, the way of creating applications that teams developers and IT operations staff.

“Before AWS, engineering teams had to scale their own infrastructure,” Rodin said. “Before Kubernetes, DevOps teams were confined to assembling their own container orchestration and management solutions. These platforms liberated software organizations from dealing with these noncore yet critical tasks while delivering top-notch solutions for the challenge at hand.”

Image: Frontegg