When Dell Technologies launched PowerStore in May, the mid-range storage product was promoted as a “modern infrastructure platform built from the ground up.”

With performance optimized to be seven times faster and three times more responsive than previous Dell EMC mid-range storage arrays, it remained to be seen whether customers would embrace the new technology. Six months later, indications are that PowerStore is receiving a positive response.

“Since launch, we’ve shipped into 40 different countries already, and we have the biggest pipeline that we’ve ever generated for our product in the history of Dell and EMC at this point in its life,” said Travis Vigil (pictured), senior vice president of product management at Dell Technologies. “The second half of this year is really about adoption and getting it into the hands of more customers.”

Vigil spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the Dell Technologies World Digital Experience event. They discussed PowerStore’s architectural advantages and the product’s integration with VMware technology for edge deployment. (* Disclosure below.)

Optimized for storage needs

The approach Vigil and others within Dell have taken in the positioning of PowerStore with customers has been to focus on the architecture, which has been optimized for a more modular approach in terms of performance and capacity.

“With storage products, the architecture is the thing that all features and capabilities are built on,” Vigil said. “For traditional storage arrays, you would add capacity sometimes when you needed performance, or you’d add performance sometimes when you needed capacity. By being able to separate those two things, customers can get optimized in their environment for what their needs are.”

PowerStore was also designed so that administrators could deploy apps directly on the array. This is made possible through the use of a built-in VMware solution, which businesses are finding attractive for workloads in core or edge locations, according to Vigil.

“We brought some industry-only capability to market in that we are the only purpose-built storage appliance with a built in VMware ESXi Hypervisor,” Vigil said. “What this allows customers to do is run VMware based applications on the same hardware as they’re hosting for storage. This enables a whole new host of use cases where customers can change the way that they’re optimized in the core, and there’s a lot of good edge deployments that this new capability can enable.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World Digital Experience event. (* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE