UPDATED 15:00 EST / OCTOBER 22 2020

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Storage as a service drives Dell EMC’s outcome-based approach

As Dell Technologies Inc. continues to transform its portfolio into an “as-a-service” model, its Dell EMC storage operation is taking that movement to heart.

The company is making a number of enhancements to its storage line, including the delivery of an infrastructure-based solution.

“We are in the process of building out the first true storage as-a-service offering for our infrastructure,” said Devon Reed (pictured, right), senior director of product management at Dell EMC. “As opposed to buying it outright, customers just consume it as-a-service. They just pick their outcome, storage service, performance, capacity, and we deliver that service to their on-premises site.”

Reed spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the Dell Technologies World Digital Experience event. He was joined by Joe CaraDonna (pictured, left), vice president of engineering technology at Dell EMC, and they discussed Dell’s outcome-based solution and new capabilities for PowerMax and PowerScale. (* Disclosure below.)

Flipping the model

One of the key features of Dell’s as-a-service storage offering is its outcome-driven focus.

“What we’re doing with as-a-service is we’re trying to flip the model and drive to what the business outcome is,” Reed explained. “I need block storage, I need this performance level, I need this much capacity, and then we basically ship the infrastructure we think best suits those outcomes. It enables customers to spend less time managing their infrastructure and spend more time operating the service, paying attention to their business outcomes.”

In addition to its storage as-a-service solution, Dell EMC is also enhancing its PowerMax offering, launched in 2018 as the “world’s fastest storage array,” to address a wide variety of datacenter workloads.

“We’re launching additional cloud mobility capabilities for PowerMax,” CaraDonna said. “If you have a PowerMax on-premises, you could do snapshot shipping to an object repository. That could be in AWS, Azure or locally to an ECS object store.”

Dell is finding appeal among its customers for storage-based solutions in the cloud, according to Cara-Donna. This includes solutions such as PowerScale for Google Cloud, which was introduced earlier this year.

“The reason we brought that platform to the cloud is because you can get hundreds of gigabytes per second of throughput with that,” CaraDonna said. “For customers doing things like processing genomic sequencing data, they need that level of throughput. The compute is there, but the storage systems to keep up with it were not.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World Digital Experience event. (* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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