Elastic Inc., an open-source search company, created the Elastic (ELK) Stack — Elasticsearch, Kibana, Beats, and Logstash — to help organizations explore and analyze data using the power of search.

Over the past few years, Elastic has made recent changes to how it securely and reliably searches, analyzes and visualizes data, including a new emphasis on cloud.

“We realized that many customers were doing some of the same things with Elastic,” said Angelos Kottas (pictured), vice president of product marketing at Elastic. “So we said, ‘What if we really focused on end-to-end experiences for our three core use cases?’ And so we chose three use cases and built solutions around them.”

Kottas spoke with Justin Warren, guest host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed the solutions Elastic has been developing, as well as its implementation of cloud. (* Disclosure below.)

Three areas of solutions for Elastic

There are three areas that Elastic has been putting significant engineering into building out an experience to best solve. One area is enterprise search, which tackles how to find information on a company’s website, applications and workspaces. The second area is around observability.

“One of the key foundational principles of the Elastic observability solution is that you want a unified … place to store all of that data. So it is stretching across logs, metrics, application traces,” Kottas said. “It’s bringing together a common platform that lets you look at different aspects of observability.”

Last but not least, security is the third area that Elastic is tackling. It’s helping to think through network security, endpoint security and visibility across an entire IT ecosystem. Elastic has used these three areas to figure out how it can deliver value with pre-built configurations, integrations, workflows and reporting.

And the last big piece of this is a transition to cloud with Elastic Cloud on AWS, according to Kottas.

“We still offer downloadable software, and many of our customers and users download the Elastic Stack and deploy it on-prem and in hybrid cloud environments,” he said. “But one of the fastest-growing deployment models is in the public cloud, and of course Elastic Cloud on AWS is one of our major routes to markets. Happy to meet many of our customers where they are, which is AWS.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Elasticsearch Inc. sponsored this segment of theCUBE. Neither Elasticsearch nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE