Spot was founded in late 2015 with a business centered around helping companies optimize their cloud infrastructure costs through automation of software, compute management and cost-effective server infrastructure in the cloud.

Since launching the company, Spot has helped over 1,500 worldwide customers use its technology to save money and scale revenues to tens of millions of dollars, according to Amiram Shachar (pictured), vice president and general manager of Spot by NetApp and co-founder of Spot. Earlier this year, the company was acquired by NetApp Inc. So how is the acquisition going, and what changes are happening for Spot?

“It was clear that Spot was going to remain an entity within NetApp,” Shachar said. “So, for example, we preserved our brand so it’s [called] Spot by NetApp. So we’re going to leverage the market credibility that NetApp has in 27 years … [as a] leading storage provider … and we’re going to use Spot as a brand to lean forward and lead with cloud native applications.”

Shachar spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They talked about acquisition by NetApp, trends in cloud usage and Spot’s latest features and CloudOps technology. (* Disclosure below.)

Spot helps customers move and balance cloud infrastructure

Spot’s position within NetApp is to transform the company’s existing customers moving to the cloud so they can use NetApp storage in the cloud, as well as leverage the software, automation and optimization layers that Spot provides.

“So customers are already using cloud or moving to the cloud. They really need to … plan this in the most efficient way,” Shachar said. “They started to use our platform because … their priorities have changed and they want to have … optimization of cost like right now.”

Spot’s technology helps companies economically balance three pricing models to push savings to the maximum, according to Shachar. It’s also introducing something called Predictive Rebalancing, an application-driven approach that enables customers who are launching spot instances to migrate between spot instances or reserved instances. Use cases are showing cost savings of 60 to 90%, according to Shachar, and they include companies like Gum Gum Inc. and Ticketmaster Entertainment Inc.

“The way that it works — it really matches the technology stack of the customer,” Shachar explained. “What happens behind the scenes is that we migrate between different pricing models, and we just move containers around. The customers don’t really know what happened behind the scenes, but the output of everything is the most optimized and high available capacity they can possibly get from the cloud.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: NetApp Inc. sponsored this segment of theCUBE. Neither NetApp nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE