IDC has predicted that by 2022, 90% of global enterprises will rely on a blending of multiple public clouds, on-premises/dedicated private clouds and legacy platforms. That’s a sizable market that will be dependent on a hybrid cloud strategy, and two major companies in the IT world are positioning to take full advantage of the opportunity.

Pure Storage Inc.’s FlashBlade solution achieved validated integration with Amazon Web Services Inc.’s Outposts deployments in September, a designation that allowed both companies to further advance its services between the public cloud and datacenter.

“We talk about our company as one that runs two fires to give the customer a great experience,” said Michael Sotnick (pictured, left), vice president of global alliances at Pure. “We know our way around the datacenter, and the opportunity to give the customer a consistent experience with AWS as they deliver Outposts to the datacenter is a really powerful combination.”

Sotnick spoke with Dave Vellante, host of SiliconANGLE Media’s livestreaming video studio theCUBE. He was joined in the interview by Joshua Burgin (pictured, right), general manager of AWS Outposts at AWS, and they discussed how AWS meets the needs of regulated, location-dependent clients and the integration of technology solutions between the two firms. (* Disclosure below.)

Solution for iGaming

As a fully managed service that extends AWS infrastructure, services, APIs and tools to the datacenter, Outposts is the public cloud provider’s answer for customers seeking a hybrid solution that bridges cloud and on-premises environments.

The solution has proven to be especially attractive for heavily regulated industries such as iGaming, where companies must maintain user data on-premises within U.S. state boundaries where online gambling is allowed. For an international sports bookmaker such as Tipico USA Technology LLC, a hybrid solution that met data residency requirements without having to set up on-prem infrastructure was a good bet.

“A company like Tipico, which is based out of Europe, they don’t want to deliver different solutions depending on whether something’s deployed in Minnesota or Germany or Vancouver,” Burgin said. “That’s where AWS Outposts comes in.”

A key approach for Pure and AWS is to meet the enterprise where it wants to be supported. Pure’s integration with AWS allows it to deliver services in much the same way as its hyperscaler partner.

“In addition to the technological inspiration we’ve gotten from AWS, we offer the solution for Outposts in a Pure as-a-service model,” Sotnick explained. “It’s 100% subscription based for the customer, and they’re able to consume it the same way that they would all of their services from AWS, including Outposts. You’ve got to meet the customer where they want to be met, first and foremost, so they appreciate that, they see that as a great value in the relationship.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations. (* Disclosure: Pure Storage Inc. sponsored this segment of theCUBE. Neither Pure nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE