Alation Inc., a company specializing in enterprise data intelligence, recently received funding for $110 million, boosting its market valuation to $1.2 billion.

Founded in 2012, Alation jumped into the data intelligence game early, recognizing the need for dedicated data intelligence platforms as a data-driven digital environment began developing. Alation showed no hesitation in being transparent about its plans for its new funding.

“We’re going to grow the business in a pretty balanced way. From our perspective, that means a couple of things,” said Satyen Sangani (pictured), co-founder and chief executive officer of Alation Inc. “Starting with sales and marketing, we need more feet on the street. The second thing that we’re going to do is invest in our customer success and customer journey, because everybody’s looking for best practice. And last but not least, workforce investing in product and R&D.” 

Sangani spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Alation’s new funding, plans for the additional funding, helping customers with digital intelligence and more. (* Disclosure below.)

Freeze out competition

Alongside investors Riverwood Capital and other tech companies, such as Dell Technologies Inc., the $110 million was provided by Snowflake, Inc., a cloud-based data warehouse partnered with Alation.

“We’d often see customers on the journey with Snowflake and Alation at the same time,” Sangani said. “You are going to see really exciting innovations and products between Snowflake and Alation over the course of the next couple of months.”

Alation’s success can be partially attributed to its flexible environment, not losing any productivity as the company’s workforce transitioned to working remotely.

“I don’t care where my team works. They’re getting the job done and they’re doing it fabulously for customers,” Sangani explained. “It is so wonderful to see how productive people can be when they don’t have to spend two hours in a car every day.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations. (* Disclosure: Alation Inc. sponsored this segment of theCUBE. Neither Alation nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE