UPDATED 09:00 EDT / JUNE 17 2021

CLOUD

Google announces more partner apps and services at the edge of its cloud

Google LLC has announced a big expansion of a key initiative introduced at the tail end of last year to bring various partner services and applications to the network edge on Google Cloud.

The company revealed today that more than 20 of its independent service vendor partners have agreed to deliver new apps and services to the edge via Google Cloud.

Google’s initiative calls for partners to use the Google Anthos hybrid application development platform to host their products at Google Cloud’s edge locations, connected through a high-speed 5G network. By locating their apps and services at the network edge, Google’s partners can provide lower latency access for customers by processing data closer to where it is created. That means their applications and services will be more responsive and cheaper to use thanks to a reduction in the costs associated with data storage.

Edge infrastructure also enables data to be analyzed more quickly as it can be done closer to the end user, instead of its being sent across long routes to a centralized data center or cloud. In turn, faster analysis of data enables quicker decision-making.

In a blog post today, Amol Phadke, Google Cloud’s managing director of telecom industry solutions, said the company’s partners simply build and deploy their apps at the edge using the Google Anthos platform. Then, they can tap into Google’s machine learning services to analyze the data those apps create.

By doing all of this work for them, Google has attracted a large number of partners that are willing to work with it to expand the edge services it offers. “Today, our partners are supporting customers in industries like retail, media and entertainment, and manufacturing with solutions to manage data from connected machines on shop floors, deliver new digital retail experiences for shoppers, manage fleets of connected vehicles, and support many other use cases,” Phadke wrote.

The executive said the new partners joining the initiative today provide solutions spanning use cases such as video analytics, smart surveillance, edge data storage infrastructure, artificial intelligence, network management and control.

The list of new partners and services is pretty extensive, with some of the cherry-picked highlights including Quantiphi Inc. and its intelligent video analytics and low-latency edge AI offerings. By bringing them to the edge on Google Cloud, the company said, it will provide smart surveillance, improved customer experiences and intelligent operations for 5G service providers and enterprises.

Another partner is CartoDB Inc., which said it is bringing its cloud-native geospatial platform to the edge on Google Cloud. With that, it will help communications service providers to accelerate spatial analysis and application development based on location data. NetApp Inc., meanwhile, said it will deliver edge storage infrastructure to Google Cloud to give customers a way to store and access data from edge locations.

Constellation Research Inc. analyst Holger Mueller told SiliconANGLE that network issues are the most common cause of latency for next-generation applications, particularly those with high performance demands. “Google has a substantial differentiator in the cloud provider space through its edge network, and bringing more partners closer to the edge helps both its customers and those ISVs,” he said.

Phadke said Google is only just getting started and invited ISVs interested in bringing their apps to the edge through its cloud to reach out to the company for more details on how to do so.

Image: Google

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