One of the major highlights of this year’s IBM Think event was Prolifics Inc. The software solutions company takes a starkly different approach to meet clients’ needs — helping them along their entire product roadmap and equipping them with the right tools along the way.

“Prolifics’ approach is we work with our clients to get above the technology conversation and to really understand what are they trying to accomplish,” said Kirsten Craft (pictured), global head of business development and marketing at Prolifics. “At the end of the day, why is this an important initiative for you? We help them develop roadmaps, and then we help them get there. Of course, we’re selling technology along the way and in that implementation path.”

Craft spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during IBM Think. They discussed Prolifics, its unique operating style and plans for the company’s future. (* Disclosure below.)

Customer-focused to the core

If there’s one thing that’s been proven by the pandemic, it’s that the scale afforded to businesses by virtualization and digitization is too good to resist. Prolifics, which has always been a virtual workplace, is now helping clients realize its advantages. A lot of this has to do with cloud computing and other ancillary technologies like artificial intelligence and machine learning.

“IBM, as well as its business partners like Prolifics are in a great position to help them with that, because a lot of where IBM is going with Cloud Paks and containerization, that’s where our customers want to be. Now, some of them are a little bit more aggressive than others in terms of how quickly they want to adopt that technology, which is where road-mapping comes into place and helping them really set up — not just for short-term,” Craft added while explaining the direction of Prolifics’ partnership with IBM.

Prolifics self identifies as a services-first company, and a lot of its offerings are built on IBM’s many technologies. It’s little surprise that the former has embraced hybrid cloud technologies in the same way as the latter.

“The data and the hybrid cloud message, and all of the innovation that IBM is doing, it fits perfectly in with what we’re seeing with our customers and where we’ve invested for so long as far as skills and expertise,” Craft concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of IBM Think. (* Disclosure: TheCUBE is a paid media partner for IBM Think. Neither IBM, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE