Organizations and businesses are sitting on more data than ever before, and the fact remains that most of this data won’t be called upon regularly.

“Cold” data, as it’s called, represents between 60-80% of all data stored today. Inevitably, these data resources must be archived properly so they can be referenced easily when needed. With the proliferation of products aiming to provide such a service, Amazon Web Services Inc., with its S3 Glacier offering, seeks to set itself apart from the rest.

“One of the reasons we’re finding customers looking to move to S3 Glacier is because of cost,” said Joe Fitzgerald (pictured), general manager of Amazon S3 Glacier at AWS. “With Glacier Deep Archive, we have an industry-leading price point of a dollar per terabyte per month.”

Fitzgerald spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the AWS Storage Day event. They discussed the current state of enterprise-grade archiving as a service and S3 Glacier’s place in the market. (* Disclosure below.)

How Glacier stands apart

In addition to the cost savings to be had currently on S3 Glacier, the product also promises improved data security and accuracy and over what competitors currently offer.

“I think another reason that we’re finding customers wanting to move data to the cloud into Glacier is because of the security, durability and availability that we offer. You need not worry about some of your company’s most valuable data being in a tape library that doesn’t get access very often on-premises or offsite in a data locker that you don’t really have access to,” Fitzgerald added.

Most importantly, AWS’ offering gives customers increased flexibility and heightened agility with how they call up and use their data, according to Fitzgerald.

“You can put it in the deep archive and have it sit there and not access it. But then if you have some sort of event that you want to access that data, you can get that back very quickly as well as put to power the rest of the AWS offerings, whether that’s our compute offerings or machine learning and analytics offerings,” Fitzgerald said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Storage Day event. (* Disclosure: TheCUBE is a paid media partner for the AWS Storage Day. Neither Amazon Web Services Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE