Bubblehouse, a nonfungible token marketplace, today announced it has raised $4 million in pre-seed funding led by Third Kind VC to build a social, accessible platform for creators and collectors.

The funding round was joined by SV Angel, Watertower Ventures, Soma Capital and other angel investors.

Nonfungible tokens, or NFTs, are virtual tokens registered on blockchains that can represent anything from digital artwork to music to concert tickets.

Bubblehouse aims to make the experience of creating and collecting NFTs as accessible and easy as possible by abstracting away the complex mechanics of blockchain technology and crypto to the backend. This way, creators can mint NFTs with the touch of a button and the platform itself does the heavy lifting and payments happen through channels such as Apple Pay, Google Pay and PayPal.

All users who sign up for Bubblehouse receive a crypto wallet and the platform handles NFTs purchased through that wallet and NFTs can be transferred between that wallet and other services.

“Bubblehouse finally unlocks an NFT experience for the mainstream market,” said Rohan Sinha, chief executive and co-founder. “With Bubblehouse, creators also now have an entirely new revenue stream around selling limited-edition digital collectibles as part of their creator economy. It’s truly a revolution at the intersection of culture, content, and tech.”

The platform also includes its own social media portion unlocked by collecting NFTs. NFT owners will gain premium access to the creator’s direct messages so that they can get to know the creator. It also provides access to the creator’s “Collector’s Club,” an exclusive group chat between the creator and all their collectors.

“People can now express their personalities through what they collect while getting to know the creators they love and engaging with what all their friends and favorite celebrities are collecting,” Sinha said.

In the social environment of the platform, people can see what friends and influencers are collecting, who else is collecting and what they’re collecting, all in a real-time, interactive feed. The objective is to provide a gallery showcase of NFTs in a manner that highlights the nature of artistic and personal expression while letting the crypto economy work behind the scenes.

Bubblehouse opens up opportunities for creators to express themselves by tokenizing almost anything from artwork, music and photographs. One potential example could be a limited-edition cocktail people could order only if they own its NFT.

In spite of its technical limitations, the NFT market has seen massive sales, with almost $2 million in transactions over the past 30 days, according to market history on Nonfungible.com. That crosses multiple large marketplaces, including OpenSea, Rarible and MakersPlace, but all of them require a certain level of crypto experience.

With Bubblehouse, less technical users can tap into that market and begin to engage in the virtual collectibles market.

Bubblehouse is available for iOS and Android on the Apple App Store and Google Play.

Image: Bubblehouse