Data quality platform startup Anomalo Inc. launched its main product into general availability today and announced it has raised $33 million in new funding.

Norwest Venture Partners led the Series A round. Also participating were Two Sigma Ventures, Foundation Capital, First Round Capital and Village Global. Including the new funding, Anomalo has raised $38.95 million to date.

Founded in 2018 by Elliot Shmukler and Jeremy Stanley, both previously at Instacart, Anomalo offers a data quality platform designed to help teams trust the data they use to make decisions and build products. The platform allows users to do continuous inspection and validation of the data coming into their warehouse to unlock its value.

The solution Anomalo is offering tackles the issue that companies are ingesting data from internal and external sources but find that much of their data is missing, stale, corrupt or prone to changes. Anomalo claims that companies end up spending more time dealing with issues in their data than mining the value of the data itself.

The company addresses the problem by monitoring enterprise data and automatically detecting data issues, allowing teams to resolve any hiccups with their data before making decisions, running operations or powering models.

Under the hood, the Anomalo platform leverages machine learning to make a rapid assessment of a wide range of data sets with minimal human input. If desired, enterprises can fine-tune Anomalo’s monitoring through the low-code configuration of metrics and validation rules.

“When you’re working with data, an old computer concept often applies — garbage in, garbage out,” Chief Executive Officer Shmukler explained. “Trying to get good results while using inaccurate or corrupted data is simply an exercise in futility. Anomalo’s goal is to make sure that you never have to worry about the quality of the data you are using.”

Although only generally available now, the company said it has already exceeded seven figures of annualized recurring revenue and has tripled its revenue over the last quarter. Notable customers include BuzzFeed, Discover Financial Services and Substack.

Image: Anomalo