Business planning platform startup Pigment SAS said over the weekend that it has raised $73 million in new funding to expand its footprint in the U.S. and European markets.

Greenoaks Capital led the Series B round. Also participating in the round were FirstMark Capital and Blossom Capital. Including the new funding, Pigment has raised $98.9 million to date, according to data from Crunchbase.

Pigment was founded in 2019 by Eléonore Crespo, a former data analyst at Google LLC, and Romain Niccoli, the former chief technology officer and co-founder of advertising technology company Criteo SA. The company offers a cloud-based business forecasting platform that handles business strategy in real-time.

Pitching its product as overhauling the “painful experience” of using error-prone spreadsheets and inflexible software to forecast the future of businesses, Pigment says its platform allows users to take control over their business data.

The platform offers an intuitive, full-spectrum view of a company that allows users to play with multiple future scenarios in real-time through charts, simulations and continuous modeling. That modeling includes the ability to animate future scenarios and bring them to life to assist strategic decision-making.

Other advantages of the platform include the ability to break down silos through a single system of record and the provision of “shared understanding.” The service ensures data integrity and consistency across models and shared metrics, the ability to get off email and run conversations directly on Pigment and a focus on getting everyone aligned on definitions of key metrics with Excel-like syntax formulas and dependency diagrams.

In the last year, Pigment said, it has seen rapid uptake. Notable clients include ManoMano, Melio Payments Inc., Deliveroo PLC, Spendesk, Blablacar and Cheerz.

“In every category from sales to marketing, innovation has happened — but the most strategic decisions still rely on analysts spending long, painful hours on Excel,” Crespo and Niccoli said in a statement. “We want to help fast-growing companies see, understand and imagine the full spectrum of their business by creating a common language around the numbers that matter.”

Image: Pigment