UPDATED 11:21 EST / DECEMBER 15 2021

IOT

IoT platform Samsara raises $805M in IPO and shares rise 7%, valuing it at $12B+

Updated:

Samsara Inc., a connected operations cloud platform provider for “internet of things” data, raised $805 million through an initial public offering of shares today ahead of its debut on the market.

The company, whose IPO is likely the last big one in a year of many in 2021, sold 35 million shares at $23 a share, valuing it at $11.4 billion. Underwriters have the option to buy an additional 5.25 million shares, equaling $120.75 million in gross value.

Update: Shares, which trade under the ticker symbol “IOT,” closed up more than 7%, to $24.70 a share, conferring a valuation of more than $12 billion.

Samsara was founded in 2015. It sells a cloud-based platform that businesses with physical operations can use to gather and analyze IoT data – that is, information from things such as connected sensors, cameras, robots and machines. With the Samsara platform, that data can help to generate insights for companies that inform their business operations.

The company says its mission is to increase the safety, efficiency and sustainability of operations that power the economy. It believes wireless technology, combined with artificial intelligence and a new generation of cameras and sensors, has made it possible for organizations to gather data in ways that simply weren’t possible a few years ago. The challenge is that the data it collects is disconnected, making it difficult to analyze.

Samsara aims to change that with a suite of tools that include vehicle telematics, driver safety, mobile workflow and compliance, asset tracking and industrial process controls. These are integrated into a real-time platform and used by customers to prevent accidents, automate manual processes, reduce fuel consumption and improve product quality.

To date, Samsara boasts more than 20,000 customers, ranging from Fortune 500 enterprises to little-known startups, in areas such as manufacturing, transportation and logistics, field services, food production, energy and construction.

Coming into today’s IPO, Samsara had raised $939.4 million in venture capital funding from investors that included Andreessen Horowitz, Tiger Global Management, Dragoneer Investment Group, General Catalyst, General Atlantic, Warburg Pincus, AllianceBernstein and Raison Asset Management.

Samsara’s co-founders, Chief Executive Sanjit Biswas and Chief Technology Officer John Bicket, know what it takes to lead an enterprise tech firm. They had big success with their first startup, a Wi-Fi, routing and security firm called Meraki that was acquired by the networking giant Cisco Systems Inc. for $1.2 billion in 2012.

“Samsara’s founding team parlayed their sale of Meraki to Cisco into a rapid series of early-stage funding rounds by leading VC firms, particularly Andreessen Horowitz,” PitchBook senior emerging tech analyst Brendan Burke told SiliconANGLE. “Using this funding, the company has found a sweet spot in vehicle telematics and driver safety detection. By shifting video processing from the cloud into the vehicle, the company has become the Tesla of commercial third-party telematics, a market that we estimate will reach $33 billion in 2021.”

However, Burke also noted some challenges for the company. “The company’s expansion plans to other segments of IoT have not been matched by revenue diversification, as the company reports in its S-1 that at least 87.7% of Q3 2021 annual recurring revenue derives from its Video-based Safety and Vehicle Telematics products,” he said. “In this niche, the company faces headwinds from telematics integration by automakers, which is limited currently but we expect to reach 50% of new vehicles over the next three years. Samsara may need to prove that its software can expand outside of fleet management before the company is treated as a high-growth SaaS vendor by public markets.”

The company is the latest in a string of startups hoping to tap Wall Street’s enthusiasm for hot technology startups. Earlier this month, the infrastructure-as-code platform provider Hashicorp Inc. raised a cool $1.2 billion through its own IPO. The computer chipmaker GlobalFoundries Inc., electric vehicle maker Rivian Automotive Inc., and customer engagement software firm Braze Inc. have also enjoyed strong public debuts in recent months.

Like many of those companies, Samsara remains unprofitable but it is growing very fast. In February, it said it surpassed $300 million in run-rate subscription revenue during its fiscal 2020 fourth quarter, representing growth of 80%. It was also listed as the second fastest-growing company on the Financial Times’ 2021 list of America’s fastest-growing companies, following the financial technology company Upgrade Inc. that ranked in first place. In addition, Samsara was ranked 15th on LinkedIn’s 2021 Top Startup List.

Image: Samsara

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