The overall cloud transformation is taking a different shape because it previously entailed migration, modernization, and native development, but the narrative is changing to enterprise evolution.

Tata Consultancy Services Ltd. formed its AWS Business Unit nine months ago to offer companies more traction based on its three layers of value creation – cloud for IT, cloud for business, and cloud for innovation.

TCS uses technologies like the cloud to crown its domain and contextual knowledge when appealing to customers, according to Aditya Nagarajan (pictured, left), global head of strategic initiatives and operations of the TCS AWS Business Unit.

“No longer are the days where you talk about technology as a means to an end … we talk about how end customers can benefit in that context of what they’re going through in that industry,” Nagarajan explained. “So, domain and context first, followed by technology powering the outcome.”

Nagarajan and Krishna Mohan (pictured, right), vice president and global head of the TCS AWS Business Unit, spoke with David Nicholson, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed how the TCS AWS Business Unit is prompting business transformation and the twin-engine strategy. (* Disclosure below.)

Incorporating the twin-engine strategy

Deemed the 2021 Rising Star Partner of the Year (GSI) – US by Amazon Web Services Inc. affirms TCS’s commitment to hold customers’ hands in their cloud journey. Its AWS Business Unit offers a full stack and multi-dimensional platform focused on industry solutions, according to Mohan.

The twin-engine strategy integrates the cost and optimization policy into the growth and transformation master plan, rendering business transformation.

“We want to be relevant to the market, customer and the partner ecosystem,” Mohan said. “That’s how our twin-engine strategy is working.”

The dual-engine strategy is a clear testament of how TCS is constantly remaining relevant to customers as their expectations, markets and models change, according to Nagarajan.

“Customers have fast realized that the cloud is not just an IT decision; it’s a business transformation decision,” Nagarajan explained.

From an AWS and TCS perspective, Mohan believes that the primary focus is on selective verticals in the banking, insurance, financial services, healthcare, travel, life sciences, transportation and hospitality sectors.

Coud for IT, cloud for business, and cloud for innovation value creation have helped TCS customers in their IT modernization, business transformation, and ecosystem advancement journeys, according to Nagarajan.

“We heard about SWBC where they have completely modernized the payment systems on AWS, and TCS has been the partner for transforming that for them,” Nagarajan stated.

Solving customers’ problems from the business side and creating new models has been one of TCS’ primary objectives, according to Mohan.

“After forming the AWS Business Unit, we’re proactively going and identifying the logos and the customers … with the focus on how to solve their problems,” Mohan explained.

In the post-pandemic era, Nagarajan believes that reimagining business processes in the cloud is becoming a reality.

“If you look at digital farming, we have been working with some of the leading transmitter players in the healthcare industry and the manufacturing space to look at helping farmers with AI, helping them look at how they can ensure better analytics and drone capabilities for digital farming,” he stated.

The time factor is crucial in drug development, and the cloud helps when maximizing this limited resource, especially during a pandemic.

“We’ve been helping pharmacy organizations get better and bring up drug trials and reach the end customers better with cloud,” Nagarajan noted.  

With enterprises looking at how the cloud can fundamentally change their business model, Nagarajan trusts that the coexistence between AWS and TCS prompts the same outcome toward business transformation by creating a discovery culture.

“What’s interesting is, nobody has all the answers … neither AWS, the customer, nor TCS, but we are here to create a culture of discovering the right goal and the right answers … that’s the approach to getting it working,” Nagarajan concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Tata Consultancy Services Ltd. sponsored this segment of theCUBE. Neither TCS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE