Cybersecurity firm Proofpoint Inc. today said it had acquired artificial intelligence-powered data protection firm Dathena Science Pte. Ltd. for an undisclosed sum.

Founded in 2016 and based in Singapore, Dathena offers a platform that evaluates data sensitivity, protects data and enables companies to meet compliance demands. Pitched as delivering data protection and privacy with confidence and simplicity, the company claims it creates trust among clients and consumers.

Dathena’s service delivers visibility on sensitive files and personal data, with customers being able to control risk and reduce data exposure. The platform’s 360-degree cockpit provides a full view, including automated risk controls, controlled user access and cost savings.

Under the hood, the company says its AI engine automatically identifies and classifies sensitive data. It provides transparency on how data is assessed, eliminates data bias and ensures regulatory compliance, according to the company. The platform is designed for all types of industry from financial services and insurance to healthcare.

Proofpoint said the acquisition reinforces its commitment to innovation and growth as a private company and increase its presence and investment in Asia. The integration of Dathena will allow Proofpoint to migrate customers of legacy data loss protection suites with data-at-rest requirements and extend the existing integration with Microsoft Information Protection.

“Data doesn’t lose itself. People lose data and organizations are increasingly adopting data loss prevention strategies to manage that risk,” Gary Steele, chief executive officer of Proofpoint, said in a statement. “Unfortunately, legacy products fall far short in actually preventing, detecting and investigating data loss incidents in real time or immediately after they occur.”

Steele added that “integrating Dathena’s multipatented, next-gen AI engine into our people-centric DLP solutions will provide our customers with unparalleled data protection and help them meet their challenging internal and regulatory compliance requirements.”

Coming into its acquisition, Dathena had raised $12 million in venture capital funding, according to Crunchbase. Investors include Seeds Capital, CerraCap Ventures, CapHormn Invest, MS&AD Ventures and Jungle Ventures.

This is the first acquisition by Proofpoint since it was itself acquired by Thoma Bravo for $12.3 billion in April. Previous Proofpoint acquisitions include ObserveIT Ltd. for $225 million in November 2019 and Cloudmark Inc. for $110 million in November 2017.

Image: Dathena