UPDATED 09:00 EST / OCTOBER 06 2022


Google Cloud expands partnerships with tech consultancy HCLTech and app marketing platform AppLovin

Google LLC is looking to grow its cloud business by helping more enterprises to migrate to its computing infrastructure, and to do so it’s expanding its partnership with the Indian technology consulting firm HCL Technologies Ltd.

HCLTech is a longstanding strategic partner of Google’s. It provides an array of technology consulting services to enterprises, including helping them to plan and execute migrations to Google Cloud. HCLTech is heavily invested in Google Cloud, having created a dedicated Google Cloud Ecosystem Unit back in 2019. Now, it’s expanding its partnership with Google to enable critical migrations, legacy system modernization and provide professional services to more enterprises.

As part of the expanded partnership, HCLTech said today it will create a pair of new offerings that aim to help customers get more value from their cloud investments faster. They include the new Google Cloud Global Migration and Modernization Factory, which offers a combination of experts, unique intellectual property, migration frameworks and automation tools to help enterprises migrate critical workloads to Google Cloud more quickly. In addition, it will create a new HCLTech Cloud Acceleration Team that aims to increase time-to-value for customers on Google Cloud through a combination of architectural expertise and powerful insights.

To obtain this expertise, HCLTech said, it will train up to 18,000 technology and consulting professionals on how to make the most of Google Cloud’s infrastructure and services.

The expanded partnership will see HLCTech provide new, domain-led services that leverage CloudSMART, which is its portfolio of industry-focused tools and services for Google Cloud and Cloud Native Labs. In addition, HCLTech said it will pursue a “Google Cloud-first” approach for customer’s data, analytics and artificial intelligence products within key industries such as retail, consumer packaged goods, financial services and healthcare. It said it has chosen these segments because Google Cloud has seen exceptionally high demand from companies in these industries.

HCLTech Chief Executive and Managing Director C Vijayakumar said most enterprises today are investing aggressively in cloud technologies to build more responsive, scalable and resilient business models. “Our collaboration with Google Cloud has helped us address this market with compelling joint propositions,” he added.

“This announcement represents a significant commitment from both Google Cloud and HCLTech to provide enterprises with the services, industry expertise and technologies they need to accelerate their cloud agendas and to create business value from Google Cloud’s capabilities in artificial intelligence, machine learning, and analytics,” said Google Cloud CEO Thomas Kurian.

News of Google Cloud’s expanded partnership with HCLTech came as the company announced another big customer win in expanded business with AppLovin Corp., a California-based application developer platform.

AppLovin sells a platform that app developers can use to publish their apps in multiple marketplaces around the world, grow their audiences, monetize them and analyze usage. The company uses Google Cloud’s infrastructure and services extensively, and now it wants more. It said today it will more than double its use of Google’s infrastructure and compute resources to meet expanding demand for its platform and services.

AppLovin, which migrated seven data centers onto Google Cloud last year, said it’s planning to double down on a range of Google’s cloud services, including the Google Cloud Content Delivery Network, Google Cloud Armor Managed Protection, Google Kubernetes Engine and Dataproc. By doing so, it said, it will be able to scale new cloud computing capacity as necessary to grow its platform, while delivering lower-latency experiences for its customers.

The result of this investment will be instant scalability of AppLovin’s platform across Google Clouds edge cache network locations, increased support for global campaigns and a more secure web delivery environment. At the same time, AppLovin said it will be able to simplify its underlying compute infrastructure within centralized GKE and Cloud Storage locations, without sacrificing the end-user experience.

Image: Google Cloud

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