For fundamental business operations to be transformed, deeper cloud integration is a must.

Through an end-to-end cloud-native service meant for business-specific goals, HCLTech CloudSMART for AWS offers enterprises the ability to change and pivot faster in their digital transformation journeys, according to Prabhakar Appana (pictured, right), senior vice president and global head of the AWS Business Unit at HCL Technologies Ltd.

“While we do most of this cloud transformation initiatives from a tech perspective, what we are doing is we are encompassing them into a story, which we call CloudSMART, a go-to market offering from HCLTech, where the client doesn’t have to look at each of these services from various vendors,” Appana stated. “So it’s a one-stop shop, from strategy, consulting, implementation, underpinned by app modernization, consolidation and the operational.”

Appana and Anand Birje (pictured, left), president for digital business services at HCL, spoke with theCUBE industry analysts Dave Vellante and Lisa Martin at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the HCL-AWS partnership and the role CloudSMART for AWS plays in cloud adoption. (* Disclosure below.)

The Phoenix framework

Since cloud preferences and needs differ, HCL assists enterprises in making the right choices through a curation framework called Phoenix, according to Birje, who said this is important in differentiating by industry.

“Our biggest examples are in Telco; their omnichannel marketing … how they connect with their consumers, how they do their billing systems, how they do their pricing systems,” he pointed out. “And that’s where cloud adoption needs to come with really a curation framework. We call it the Phoenix framework, which defines what differentiates you versus not.”

The HCL-AWS partnership ignites the cloud journey by looking at various parameters, such as cost sustainability and app modernization, according to Appana, who said that features like Amazon Connect are also helpful.

“Our partnership has started almost 10 years back, but over the last year, we have created what we call AWS dedicated business unit to look at end-to-end stock from an AWS perspective,” he noted. “We use Amazon Connect to roll out, you know, call center at the cloud, so you don’t have to walk into an office, for example.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: HCL Technologies Ltd. sponsored this segment of theCUBE. Neither HCL Technologies nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE