Even though Amazon Web Services Inc. offers tools to develop a data protection strategy, it’s quite challenging to build, operate and maintain data protection for an ever-growing data estate.

With Amazon S3 being a preferred data store, Clumio Inc. ensures that data protection is on autopilot. The company’s backup-as-a-service offering is built in AWS for AWS and not hindered by legacy backup constructs, according to Poojan Kumar (pictured, right), co-founder and chief executive officer of Clumio.

“So what folks have realized is that as they’re putting all of those over 250 trillion objects sitting on S3, a lot of them need backup and data protection because there could be accidental deletions, software bugs, or a ransomware type event,” Kumar said. “Our big use case is … building backup and air gap protection for S3, where we basically go to every other service EC2, EBS, Dynamo, you name it.”

Kumar and Paul Meighan (pictured, left), director of product management, Amazon S3, and Glacier at AWS, spoke with theCUBE industry analysts John Furrier and Savannah Peterson at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Clumio is engineered to enhance data protection for Amazon S3. (* Disclosure below.)

The need for a turnkey data protection solution

Since Cox Automotive wanted to backup Amazon S3, it choose Clumio based on its air gap protection solution, according to Kumar, who said that Clumio reimagines data protection in a simple way.

“I’ll talk about Cox Automotive … they fortunately bumped into Clumio,” he said. “They looked at our architecture, looked at what it would really go and take to build it. And guess what, sitting in 2022, getting to 2023, now, nobody wants to go and build this themselves. They actually want a turnkey solution that just does it right.”

The collaboration between AWS and Clumio provides innovation in the data protection space, according to Meighan, who said that this is founded on various fundamentals.

“For us, it really all comes down to fundamentals,” he stated. “So Amazon S3 is unique distributed architecture, delivers industry leading durability, availability performance and security at virtually unlimited scale. And a large number of our customers now are using S3 through Clumio, which is why the relationship is so important.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: Clumio Inc. sponsored this segment of theCUBE. Neither Clumio nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE