With cloud migration ticking, the need for a partner-friendly cloud continues to grow.

By spurring the Amazon Web Services Inc. Partner Network through verticalization and solution-oriented activities, TD Synnex Corp. acts as a behind-the-scenes force that enables enterprises meet their cloud transformation objectives through at least 140,000 partners, according to Sergio Farache (pictured, right), chief strategy officer at TD Synnex.

“It’s great to be able now to present TD Synnex as a new merger between Tech Data and Synnex Corporation,” he stated. “Now, we are the largest distributor, basically, across the world, with more than $62 billion in business. And Amazon is obviously a strategic partner with a hyper-growth, and we have been very focused on working with them to expand that partner ecosystem across ISVs and service providers.”

Farache and Reza Honarmand (pictured, left), senior vice president of global cloud and hyperscale transformation at TD Synnex, spoke with theCUBE industry analysts John Furrier and Lisa Martin at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how TD Synnex acts as an AWS distribution partner for enhanced cloud consumption. (* Disclosure below.)

Technology as a deflationary force

Since the partner ecosystem at AWS equals growth, Honarmand sees technology as a deflationary force that enhances more development. Therefore, partners are key to a more robust public cloud, he explained.

“The realization is that technology and, especially, what we work with Amazon is deflationary force, and we need scale to actually drive that across all of our partners to the customers,” he noted. “If we look at the growth in the public cloud last year, it was around $40 billion. We expect a similar growth level this year as well. What we are seeing is the partners with the skill sets who can participate in that $40 billion growth take a big, big share.”

By taking the distribution route, Farache believes TD Synnex presents ISVs with an innovative business model that propels cloud consumption. Furthermore, it enables easy accessibility for the end user.

“ISV Experience is one of the components that we use. But, basically, what we are trying to achieve with the ISV is helping in the journey of certification — how you transform either a partner that is born in the cloud or a partner that is still in the on-premise side. How you transition to the cloud; how you reach to the end user in a more effective way, and how we expose 140,000 partners across the multiple geographies to help those ISVs to reach more customers,” he said.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: TD Synnex Corp. sponsored this segment of theCUBE. Neither TD Synnex nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE